Directing collective and production company Strike Anywhere produced this short film showing the building of Aquila, Facebook’s first full-scale unmanned aircraft created as part of the social networking platform’s Internet.org effort. Facebook’s Mark Zuckerberg posted the video to his personal Facebook page, showcasing the efforts of the company’s Connectivity Lab, part of an effort to bring Internet connectivity to the billions of people worldwide who are unconnected.
The film gives audiences a primer on the creation of Aquila, a solar-powered unmanned plane that beams down Internet connectivity from the sky. It has the wingspan of a Boeing 737, but weighs less than a car and can stay in the air for months at a time. This effort is important because 10 percent of the world’s population lives in areas without existing Internet infrastructure.
Credits
Client Facebook Agency The Factory Nate Salciccioli, Peter Jordan, creative directors; Sara Mott, film producer. Production Strike Anywhere, Los Angeles and San Francisco Justin Barber, director; Samantha Thomas, producer; Marcus Domleo, DP, UK; Jay Keitel, DP, L.A. Editorial Strike Anywhere Richard Levien, editor. VFX Strike Anywhere and Psyop. Post Company 3 Shane Harris, colorist. Audio Snapsound, sound design and mix. Music Mondo Boys
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
