A girl is one of several in a Winter Olympics-like ice rink picking up flowers and other plaudits thrown down by the crowd to fete a just concluded great performance by a professional figure skater in competition. One of the girls, though, is about to give her own performance on ice once she picks a teddy bear off the ice. She and the bear launch into a routine–to the beat of the Flashdance song “What A Feeling”–that has the crowd roaring, and the judges giving the proverbial thumbs-up, all the while keeping the next scheduled professional skater waiting in the wings.
This spontaneous virtuoso performance by a youngster underscores the SunTrust Bank campaign mantra encouraging parents to save for their kids’ dreams.
The Los Perez duo from production house Caviar directed this spot for agency StrawberryFrog.
Credits
Client SunTrust Agency StrawberryFrog Scott Goodson, founder/CEO; Tyler DeAngelo, executive creative director; Clair Grupp, executive producer; Marshall Peschell, sr. art director; Kendra Gelner, content producer; Elizabeth Scordato, director of project management. Production Caviar Los Perez, directors; Arnau Valls, DP; Nick Gast, content director; Billy Pena, director of photography content; Kim Dellara, Jasper Thomlinson, exec producers; John Winter, producer; Megan Porche, content producer. Editorial Spotwelders Dick Gordon, editor; Anna Rotholz, exec producer; Amanda Slamin, sr. producer; Anchor Mak, assistant editor; Vincent Taylor, colorist. Post/VFX Chimney Filip Kiisk, managing director; Cristina Matracia, head of production. Sound Design/Music Mix Junto Sounds Jared Schlemovitz, founding partner. Record & Mix Honey Mix Conrad Sanguineti, sound engineer/mixer; Mary Ruth Tomasiewicz, exec producer. Music “What a Feeling” (by Irene Cara from the film Flashdance)
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
