A girl is one of several in a Winter Olympics-like ice rink picking up flowers and other plaudits thrown down by the crowd to fete a just concluded great performance by a professional figure skater in competition. One of the girls, though, is about to give her own performance on ice once she picks a teddy bear off the ice. She and the bear launch into a routine–to the beat of the Flashdance song “What A Feeling”–that has the crowd roaring, and the judges giving the proverbial thumbs-up, all the while keeping the next scheduled professional skater waiting in the wings.
This spontaneous virtuoso performance by a youngster underscores the SunTrust Bank campaign mantra encouraging parents to save for their kids’ dreams.
The Los Perez duo from production house Caviar directed this spot for agency StrawberryFrog.
Credits
Client SunTrust Agency StrawberryFrog Scott Goodson, founder/CEO; Tyler DeAngelo, executive creative director; Clair Grupp, executive producer; Marshall Peschell, sr. art director; Kendra Gelner, content producer; Elizabeth Scordato, director of project management. Production Caviar Los Perez, directors; Arnau Valls, DP; Nick Gast, content director; Billy Pena, director of photography content; Kim Dellara, Jasper Thomlinson, exec producers; John Winter, producer; Megan Porche, content producer. Editorial Spotwelders Dick Gordon, editor; Anna Rotholz, exec producer; Amanda Slamin, sr. producer; Anchor Mak, assistant editor; Vincent Taylor, colorist. Post/VFX Chimney Filip Kiisk, managing director; Cristina Matracia, head of production. Sound Design/Music Mix Junto Sounds Jared Schlemovitz, founding partner. Record & Mix Honey Mix Conrad Sanguineti, sound engineer/mixer; Mary Ruth Tomasiewicz, exec producer. Music “What a Feeling” (by Irene Cara from the film Flashdance)
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
