A girl is one of several in a Winter Olympics-like ice rink picking up flowers and other plaudits thrown down by the crowd to fete a just concluded great performance by a professional figure skater in competition. One of the girls, though, is about to give her own performance on ice once she picks a teddy bear off the ice. She and the bear launch into a routine–to the beat of the Flashdance song “What A Feeling”–that has the crowd roaring, and the judges giving the proverbial thumbs-up, all the while keeping the next scheduled professional skater waiting in the wings.
This spontaneous virtuoso performance by a youngster underscores the SunTrust Bank campaign mantra encouraging parents to save for their kids’ dreams.
The Los Perez duo from production house Caviar directed this spot for agency StrawberryFrog.
Credits
Client SunTrust Agency StrawberryFrog Scott Goodson, founder/CEO; Tyler DeAngelo, executive creative director; Clair Grupp, executive producer; Marshall Peschell, sr. art director; Kendra Gelner, content producer; Elizabeth Scordato, director of project management. Production Caviar Los Perez, directors; Arnau Valls, DP; Nick Gast, content director; Billy Pena, director of photography content; Kim Dellara, Jasper Thomlinson, exec producers; John Winter, producer; Megan Porche, content producer. Editorial Spotwelders Dick Gordon, editor; Anna Rotholz, exec producer; Amanda Slamin, sr. producer; Anchor Mak, assistant editor; Vincent Taylor, colorist. Post/VFX Chimney Filip Kiisk, managing director; Cristina Matracia, head of production. Sound Design/Music Mix Junto Sounds Jared Schlemovitz, founding partner. Record & Mix Honey Mix Conrad Sanguineti, sound engineer/mixer; Mary Ruth Tomasiewicz, exec producer. Music “What a Feeling” (by Irene Cara from the film Flashdance)
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
