A girl is one of several in a Winter Olympics-like ice rink picking up flowers and other plaudits thrown down by the crowd to fete a just concluded great performance by a professional figure skater in competition. One of the girls, though, is about to give her own performance on ice once she picks a teddy bear off the ice. She and the bear launch into a routine–to the beat of the Flashdance song “What A Feeling”–that has the crowd roaring, and the judges giving the proverbial thumbs-up, all the while keeping the next scheduled professional skater waiting in the wings.
This spontaneous virtuoso performance by a youngster underscores the SunTrust Bank campaign mantra encouraging parents to save for their kids’ dreams.
The Los Perez duo from production house Caviar directed this spot for agency StrawberryFrog.
Credits
Client SunTrust Agency StrawberryFrog Scott Goodson, founder/CEO; Tyler DeAngelo, executive creative director; Clair Grupp, executive producer; Marshall Peschell, sr. art director; Kendra Gelner, content producer; Elizabeth Scordato, director of project management. Production Caviar Los Perez, directors; Arnau Valls, DP; Nick Gast, content director; Billy Pena, director of photography content; Kim Dellara, Jasper Thomlinson, exec producers; John Winter, producer; Megan Porche, content producer. Editorial Spotwelders Dick Gordon, editor; Anna Rotholz, exec producer; Amanda Slamin, sr. producer; Anchor Mak, assistant editor; Vincent Taylor, colorist. Post/VFX Chimney Filip Kiisk, managing director; Cristina Matracia, head of production. Sound Design/Music Mix Junto Sounds Jared Schlemovitz, founding partner. Record & Mix Honey Mix Conrad Sanguineti, sound engineer/mixer; Mary Ruth Tomasiewicz, exec producer. Music “What a Feeling” (by Irene Cara from the film Flashdance)
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
