From the perspective of a wise fictional narrator who has seen it all on the racetrack, this spot titled ”Test Drive” leads the viewer through highly visual metaphors that depict a few of the heart thumping moments that one would feel when behind the wheel of an Audi sport vehicle, including the new TT RS, RS 3 and RB Spyder models.
He observes that with these high adrenaline Audis, you aren't test driving the car but rather the cars are test driving you.
Salomon Ligthelm of Stink directed the piece for Venables Bell & Partners.
Credits
Client Audi Agency Venables Bell & Partners Paul Venables, founder/chairman; Will McGinness, partner/executive creative director; Justin Moore, creative director; Rus Chao, sr. copywriter; Rich North, sr. art director; Matt Keats, Matt Miller, associate creative directors; Craig Allen, director of integrated production; Matt Flaker, sr. producer. Production Stink Salomon Ligthelm, director; Jeff Baron, managing director/exec producer; Paul Ure, line producer; Paul Meyer, DP; Jay Hougaard, production designer. Editorial Final Cut LA Rick Russell, editor; Zoe Schack, assistant editor; Eric McCasline, Suzy Ramirez, exec producers; Barbara Healy, producer. VFX/Finish MPC Rob Hodgson, creative director; Ryan McDougal, CG supervisor; Jim Spratling, lead compositor; Jamie Loudon, producer. Music Squeak E Clean Productions Andrew Judah, composer/recording artist; Rob Barbato, creative director; Amy Crilly, exec producer; Stephanie Gocke, producer. Title Track “Square In The Gut” Sound Design/Audio Post 740 Sound Chris Pinkston, lead sound designer/mixer; A. Josh Reinhardt, Rob Marshall, sound designers; Scott Ganary, exec producer; Jeff Martin, producer. Color Company 3 Stefan Sonnenfeld, sr. colorist; Ashley McKim, exec producer; Katie Andrews, sr. producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
