From the perspective of a wise fictional narrator who has seen it all on the racetrack, this spot titled ”Test Drive” leads the viewer through highly visual metaphors that depict a few of the heart thumping moments that one would feel when behind the wheel of an Audi sport vehicle, including the new TT RS, RS 3 and RB Spyder models.
He observes that with these high adrenaline Audis, you aren't test driving the car but rather the cars are test driving you.
Salomon Ligthelm of Stink directed the piece for Venables Bell & Partners.
Credits
Client Audi Agency Venables Bell & Partners Paul Venables, founder/chairman; Will McGinness, partner/executive creative director; Justin Moore, creative director; Rus Chao, sr. copywriter; Rich North, sr. art director; Matt Keats, Matt Miller, associate creative directors; Craig Allen, director of integrated production; Matt Flaker, sr. producer. Production Stink Salomon Ligthelm, director; Jeff Baron, managing director/exec producer; Paul Ure, line producer; Paul Meyer, DP; Jay Hougaard, production designer. Editorial Final Cut LA Rick Russell, editor; Zoe Schack, assistant editor; Eric McCasline, Suzy Ramirez, exec producers; Barbara Healy, producer. VFX/Finish MPC Rob Hodgson, creative director; Ryan McDougal, CG supervisor; Jim Spratling, lead compositor; Jamie Loudon, producer. Music Squeak E Clean Productions Andrew Judah, composer/recording artist; Rob Barbato, creative director; Amy Crilly, exec producer; Stephanie Gocke, producer. Title Track “Square In The Gut” Sound Design/Audio Post 740 Sound Chris Pinkston, lead sound designer/mixer; A. Josh Reinhardt, Rob Marshall, sound designers; Scott Ganary, exec producer; Jeff Martin, producer. Color Company 3 Stefan Sonnenfeld, sr. colorist; Ashley McKim, exec producer; Katie Andrews, sr. producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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