Masked robbers take over a bank but their identities are revealed–much to their astonishment–via social media. A bank teller identifies one of the would-be robbers by name, explaining that his mobile app pinged her when he walked in. He had earlier made an inquiry about mortgage rates for a house purchase. This catches one of his accomplices off guard as he didn’t even know his buddy was thinking of moving.
The teller than IDs another robber by name, noting that he had sent an email looking into possibly consolidating his student loans.
As the teller engages them in conversation, a third robber reacts in disbelief, reminding his partners in crime that they’re there to rob the bank. But it’s too late as we hear the sound of police sirens.
The robbers then try to make their getaway, with the original one coming back for a moment to ask if he can lock in via an app the terrific mortgage rates she informed him about.
Steve Rogers of Biscuit Filmworks directed “The Heist” for Adobe's Experience Cloud out of agencyt Goodby Silverstein & Partners.
Goodby creative director Will Elliott said of the spot, “We thought it was a sneaky way to show people what a digital customer experience actually is.”
Credits
Client Adobe Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman/partner; Will Elliott, Patrick Knowlton, creative directors; Bennett Austin, art director; Dan Berenson, copywriter; Tod Puckett, director of production; Benton Roman, executive producer; Bonnie Wan, director of brand strategy; Etienne Ma, brand strategist; Christine Chen, director of communication strategy; Dong Kim, communication strategy deputy director; Victoria Barbatelli, sr. communication strategist; Tara Hughes, communication strategist; Cassi Husain, research & analytics director. Production Biscuit Filmworks/Revolver Steve Rogers, director; Shawn Lacy, managing director; Holly Vega, exec producer; Jay Veal, unit production manager; Rachel Glaub, head of production; Mercedes Allen, head of production; Alwin Kuchler, DP; Paul Austerberry, production designer. Editorial Final Cut LA Rick Russell, editor; Dillon Stoneburner, assistant editor; Suzy Ramirez, Eric McCasline, exec producers; Barbara Healy, producer. Telecine The Mill New York Fergus McCall, colorist. VFX/Finishing The Mill Leighton Greer, exec producer; Will Unterreiner, sr. VFX producer; Karina Slater, associate producer; Tim Davies, VFX supervisor/creative director; Adam Lambert, 2D lead artist; Brett Lopinsky, 2D artist. Music Woodwork Music Sound Design Lime Michael Anastasi, sound designer. Audio Post Lime Rohan Young, mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
