Masked robbers take over a bank but their identities are revealed–much to their astonishment–via social media. A bank teller identifies one of the would-be robbers by name, explaining that his mobile app pinged her when he walked in. He had earlier made an inquiry about mortgage rates for a house purchase. This catches one of his accomplices off guard as he didn’t even know his buddy was thinking of moving.
The teller than IDs another robber by name, noting that he had sent an email looking into possibly consolidating his student loans.
As the teller engages them in conversation, a third robber reacts in disbelief, reminding his partners in crime that they’re there to rob the bank. But it’s too late as we hear the sound of police sirens.
The robbers then try to make their getaway, with the original one coming back for a moment to ask if he can lock in via an app the terrific mortgage rates she informed him about.
Steve Rogers of Biscuit Filmworks directed “The Heist” for Adobe's Experience Cloud out of agencyt Goodby Silverstein & Partners.
Goodby creative director Will Elliott said of the spot, “We thought it was a sneaky way to show people what a digital customer experience actually is.”
