Masked robbers take over a bank but their identities are revealed–much to their astonishment–via social media. A bank teller identifies one of the would-be robbers by name, explaining that his mobile app pinged her when he walked in. He had earlier made an inquiry about mortgage rates for a house purchase. This catches one of his accomplices off guard as he didn’t even know his buddy was thinking of moving.
The teller than IDs another robber by name, noting that he had sent an email looking into possibly consolidating his student loans.
As the teller engages them in conversation, a third robber reacts in disbelief, reminding his partners in crime that they’re there to rob the bank. But it’s too late as we hear the sound of police sirens.
The robbers then try to make their getaway, with the original one coming back for a moment to ask if he can lock in via an app the terrific mortgage rates she informed him about.
Steve Rogers of Biscuit Filmworks directed “The Heist” for Adobe's Experience Cloud out of agencyt Goodby Silverstein & Partners.
Goodby creative director Will Elliott said of the spot, “We thought it was a sneaky way to show people what a digital customer experience actually is.”
Credits
Client Adobe Agency Goodby Silverstein & Partners Rich Silverstein, co-chairman/partner; Will Elliott, Patrick Knowlton, creative directors; Bennett Austin, art director; Dan Berenson, copywriter; Tod Puckett, director of production; Benton Roman, executive producer; Bonnie Wan, director of brand strategy; Etienne Ma, brand strategist; Christine Chen, director of communication strategy; Dong Kim, communication strategy deputy director; Victoria Barbatelli, sr. communication strategist; Tara Hughes, communication strategist; Cassi Husain, research & analytics director. Production Biscuit Filmworks/Revolver Steve Rogers, director; Shawn Lacy, managing director; Holly Vega, exec producer; Jay Veal, unit production manager; Rachel Glaub, head of production; Mercedes Allen, head of production; Alwin Kuchler, DP; Paul Austerberry, production designer. Editorial Final Cut LA Rick Russell, editor; Dillon Stoneburner, assistant editor; Suzy Ramirez, Eric McCasline, exec producers; Barbara Healy, producer. Telecine The Mill New York Fergus McCall, colorist. VFX/Finishing The Mill Leighton Greer, exec producer; Will Unterreiner, sr. VFX producer; Karina Slater, associate producer; Tim Davies, VFX supervisor/creative director; Adam Lambert, 2D lead artist; Brett Lopinsky, 2D artist. Music Woodwork Music Sound Design Lime Michael Anastasi, sound designer. Audio Post Lime Rohan Young, mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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