This spot depicts kids playing the game Marco Polo in the swimming pool, the strange twist being that the Marco Polo character is in the water with them. Yet while that’s surprising, what isn’t is that folks save money on their auto insurance premium with GEICO.
Steve Miller of RadicalMedia directed “Marco Polo” for client GEICO and The Martin Agency, Richmond, VA.
Client GEICO Agency The Martin Agency, Richmond, VA Joe Alexander, chief creative officer; Steve Bassett, Wade Alger, group creative directors; Sean Riley, creative director; Ken Marcus, sr. copywriter; Brett Alexander, executive producer; Brian Camp, broadcast producer; Coleman Sweeney, associate broadcast producer; Sara Montgomery, jr. broadcast producer. Production RadicalMedia Steve Miller, director; Gregg Carlesimo, exec producer; Frank Dituri, head of production; Jonathan Dino, producer. Editorial MackCut Ian MacKenzie, editor; Mike Leuis, assistant editor; Gina Pagano, exec producer; Sabina-Elease Utley, producer; Sam Shaffer, sound design. Running With Scissors Drew Neuhart, assistant editor. Postproduction The Mill Fergus McCall, colorist. Finishing/VFX RWS Chris Hagen, Flame artist; Paul Widerholt, Flame assistant; Katherine Leatherwood, post producer. Audio Post Rainmaker Studios Jeff McManus, sr. sound designer; Kristin O’Connor, exec producer, owner; Clinton Spell II, general manager, scheduler
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
