This spot depicts kids playing the game Marco Polo in the swimming pool, the strange twist being that the Marco Polo character is in the water with them. Yet while that’s surprising, what isn’t is that folks save money on their auto insurance premium with GEICO.
Steve Miller of RadicalMedia directed “Marco Polo” for client GEICO and The Martin Agency, Richmond, VA.
Client GEICO Agency The Martin Agency, Richmond, VA Joe Alexander, chief creative officer; Steve Bassett, Wade Alger, group creative directors; Sean Riley, creative director; Ken Marcus, sr. copywriter; Brett Alexander, executive producer; Brian Camp, broadcast producer; Coleman Sweeney, associate broadcast producer; Sara Montgomery, jr. broadcast producer. Production RadicalMedia Steve Miller, director; Gregg Carlesimo, exec producer; Frank Dituri, head of production; Jonathan Dino, producer. Editorial MackCut Ian MacKenzie, editor; Mike Leuis, assistant editor; Gina Pagano, exec producer; Sabina-Elease Utley, producer; Sam Shaffer, sound design. Running With Scissors Drew Neuhart, assistant editor. Postproduction The Mill Fergus McCall, colorist. Finishing/VFX RWS Chris Hagen, Flame artist; Paul Widerholt, Flame assistant; Katherine Leatherwood, post producer. Audio Post Rainmaker Studios Jeff McManus, sr. sound designer; Kristin O’Connor, exec producer, owner; Clinton Spell II, general manager, scheduler
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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