This spot depicts kids playing the game Marco Polo in the swimming pool, the strange twist being that the Marco Polo character is in the water with them. Yet while that’s surprising, what isn’t is that folks save money on their auto insurance premium with GEICO.
Steve Miller of RadicalMedia directed “Marco Polo” for client GEICO and The Martin Agency, Richmond, VA.
Client GEICO Agency The Martin Agency, Richmond, VA Joe Alexander, chief creative officer; Steve Bassett, Wade Alger, group creative directors; Sean Riley, creative director; Ken Marcus, sr. copywriter; Brett Alexander, executive producer; Brian Camp, broadcast producer; Coleman Sweeney, associate broadcast producer; Sara Montgomery, jr. broadcast producer. Production RadicalMedia Steve Miller, director; Gregg Carlesimo, exec producer; Frank Dituri, head of production; Jonathan Dino, producer. Editorial MackCut Ian MacKenzie, editor; Mike Leuis, assistant editor; Gina Pagano, exec producer; Sabina-Elease Utley, producer; Sam Shaffer, sound design. Running With Scissors Drew Neuhart, assistant editor. Postproduction The Mill Fergus McCall, colorist. Finishing/VFX RWS Chris Hagen, Flame artist; Paul Widerholt, Flame assistant; Katherine Leatherwood, post producer. Audio Post Rainmaker Studios Jeff McManus, sr. sound designer; Kristin O’Connor, exec producer, owner; Clinton Spell II, general manager, scheduler
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick. The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs. “I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years. Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system. “There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
