Havas Worldwide and director Steve Miller of @radical.media team again on Dos Equis’ “The Most Interesting Man in the World” campaign, this time with the iconic character providing his tongue-in-cheek advice on the holiday Cinco de Mayo.
Titled “The Most Interesting Man in the World on Cinco de Mayo,” the spot was cut by Jeff Ferruzzo of Arcade Edit. The commercial is part of the brand’s “Dos de Mayo” extended campaign celebration. Fans can visit Facebook.com/DosEquis throughout April for updates on ongoing contests, news, and information on how they can start their holiday celebrations with Dos Equis.
CreditsClient Dos Equis Agency Havas Worldwide, New York Jason Peterson, chief creative officer; Jim Hord, executive creative director; Paul Fix, Jamie Overkamp, creative directors; Matthew Hock, David Fredette, associate creative directors; Marty Bonacorso, writer; Melissa Ploysophon, art director; Andrew Niemira, jr. writer; Melissa Stammer, jr. art director; Vin Farrell, global chief content officer; Dave Evans, Sylvain Tron, co-heads of production; Jill Meschino, executive producer. Production @radical.media Steve Miller, director; Bryan Newman, DP; Gregg Carlesimo, exec producer; Barbara Benson, producer. Editorial Arcade Edit Jeff Ferruzzo, editor; Sila Soyer, exec producer. Post Studio 6 Johnny Starace, VFX supervisor/Flame artist; Melati Phohan, exec producer; Eric Thompson, audio engineer; Brett Fuchs, music composer. Post Company 3 Tom Poole, colorist. Audio Sound Lounge Peter Holcomb, partner/mixer.
The Best Work You May Never See: Ad Council, U.S. Dept. of Veterans Affairs, GSD&M, Director Andre Muir Show Us “The Bravest Thing”
As Suicide Prevention Month begins, the U.S. Department of Veterans Affairs (VA) and the Ad Council teamed with agency GSD&M to roll out PSAs for their national campaign: “Don’t Wait. Reach Out.” The initiative, which started in 2021, urges Veterans who are facing challenges to visit VA.gov/REACH, a comprehensive website that helps them access the many resources available.
The PSAs, including this one titled “The Bravest Thing,” were directed by Andre Muir of production house SMUGGLER. “The Bravest Thing” acknowledges that it can be hard for Veterans to reach out if they’re struggling--but in the eyes of their loved ones, seeking help is an act of bravery. By featuring Veterans alongside their friends and family, the film encourages Veterans to open up if they’re struggling and reminds everyone that they can play a role in supporting Veterans in their lives.
“When a Veteran is ready to reach out, VA is ready to provide services and support. One of the bravest things Veterans can do is ask for help,” said Dr. Matthew Miller, executive director, VA Office of Suicide Prevention. “These new messages are powerful and compassionate additions to the ‘Don’t Wait. Reach Out.’ campaign that features the voices of loved ones, underscoring the vital role that family and friends play in supporting Veterans. We all play a role in suicide prevention and this call to action engages community and connections, which are crucial in preventing Veteran suicide. Through this campaign, we can spread hope that Veterans, and all of us, can overcome crises and difficult life challenges.”
6,392 Veterans lost their lives to suicide in 2021, according to the latest data from the 2023 National Veteran Suicide Prevention Annual Report.... Read More