Havas Worldwide and director Steve Miller of @radical.media team again on Dos Equis’ “The Most Interesting Man in the World” campaign, this time with the iconic character providing his tongue-in-cheek advice on the holiday Cinco de Mayo.
Titled “The Most Interesting Man in the World on Cinco de Mayo,” the spot was cut by Jeff Ferruzzo of Arcade Edit. The commercial is part of the brand’s “Dos de Mayo” extended campaign celebration. Fans can visit Facebook.com/DosEquis throughout April for updates on ongoing contests, news, and information on how they can start their holiday celebrations with Dos Equis.
Credits
Client Dos Equis Agency Havas Worldwide, New York Jason Peterson, chief creative officer; Jim Hord, executive creative director; Paul Fix, Jamie Overkamp, creative directors; Matthew Hock, David Fredette, associate creative directors; Marty Bonacorso, writer; Melissa Ploysophon, art director; Andrew Niemira, jr. writer; Melissa Stammer, jr. art director; Vin Farrell, global chief content officer; Dave Evans, Sylvain Tron, co-heads of production; Jill Meschino, executive producer. Production @radical.media Steve Miller, director; Bryan Newman, DP; Gregg Carlesimo, exec producer; Barbara Benson, producer. Editorial Arcade Edit Jeff Ferruzzo, editor; Sila Soyer, exec producer. Post Studio 6 Johnny Starace, VFX supervisor/Flame artist; Melati Phohan, exec producer; Eric Thompson, audio engineer; Brett Fuchs, music composer. Post Company 3 Tom Poole, colorist. Audio Sound Lounge Peter Holcomb, partner/mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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