Havas Worldwide and director Steve Miller of @radical.media team again on Dos Equis’ “The Most Interesting Man in the World” campaign, this time with the iconic character providing his tongue-in-cheek advice on the holiday Cinco de Mayo.
Titled “The Most Interesting Man in the World on Cinco de Mayo,” the spot was cut by Jeff Ferruzzo of Arcade Edit. The commercial is part of the brand’s “Dos de Mayo” extended campaign celebration. Fans can visit Facebook.com/DosEquis throughout April for updates on ongoing contests, news, and information on how they can start their holiday celebrations with Dos Equis.
Credits
Client Dos Equis Agency Havas Worldwide, New York Jason Peterson, chief creative officer; Jim Hord, executive creative director; Paul Fix, Jamie Overkamp, creative directors; Matthew Hock, David Fredette, associate creative directors; Marty Bonacorso, writer; Melissa Ploysophon, art director; Andrew Niemira, jr. writer; Melissa Stammer, jr. art director; Vin Farrell, global chief content officer; Dave Evans, Sylvain Tron, co-heads of production; Jill Meschino, executive producer. Production @radical.media Steve Miller, director; Bryan Newman, DP; Gregg Carlesimo, exec producer; Barbara Benson, producer. Editorial Arcade Edit Jeff Ferruzzo, editor; Sila Soyer, exec producer. Post Studio 6 Johnny Starace, VFX supervisor/Flame artist; Melati Phohan, exec producer; Eric Thompson, audio engineer; Brett Fuchs, music composer. Post Company 3 Tom Poole, colorist. Audio Sound Lounge Peter Holcomb, partner/mixer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
