Register

    Stella Artois, VaynerMedia, Director Belman, Editor Klevin “Uncancel Plans this Leap Day” For Friends, Family

    By SHOOTUpdated:No Comments2919 Views

    In honor of Leap Day, February 29, Stella Artois has released a short film featuring diners who discover their time together is valuable in ways they didn’t expect: the restaurant lists their menu in minutes, noting that “Time together is the most valuable form of currency.” Created via VaynerMedia, directed by Division7’s Kris Belman and cut by Union partner/editor Sloane Klevin, the film, titled “Uncancel Plans this Leap Day,” is Stella Artois’ way of reminding us that time spent with loved ones is invaluable. 

    Acknowledging that canceling is easy–and too common–Stella is encouraging people to #UnCancel plans and catch up with friends and family over a beer – on the brand.

    Using the Stella Leap Day Fund–a $366,000 bank of beer reserved exclusively for those who spend time together (there are 366 days in a Leap Year)–consumers can claim as much as a 24-pack of beer when sharing the film using #UnCancelPromo and tagging someone they would like to catch up with. 

    Credits

    Client Stella Artois Agency VaynerMedia Adam Lock, group creative director; Tim Clarke, creative director; Jess Vallee, associate creative director; Chris Greer, sr. art director; Rob Sabalvaro, sr. copywriter; Alex Lao, sr. producer. Production Division7 Kris Belman, director; Patrick Milling-Smith, Brian Carmody, co-founders; David Richards, Kamila Prokop, exec producers; Alyson Latz, producer. Postproduction Union NY Sloane Klevin, editor/partner; Caryn Maclean, managing director/partner; Melissa Lubin, exec producer; Susan Motamed, sr. producer; Ryan Stacom, assistant editor; Jason Ortenberg, Flame artist; Krystle Alomar, Flame assist. Telecine Color Collective Mike Howell, colorist. Audio Wave Studios Chris Afzal, mixer.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Division7Kris BelmanSloane KlevinUnion EditorialVaynerMedia



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

    MySHOOT Profiles


    Add A Comment