In honor of Leap Day, February 29, Stella Artois has released a short film featuring diners who discover their time together is valuable in ways they didn’t expect: the restaurant lists their menu in minutes, noting that “Time together is the most valuable form of currency.” Created via VaynerMedia, directed by Division7’s Kris Belman and cut by Union partner/editor Sloane Klevin, the film, titled “Uncancel Plans this Leap Day,” is Stella Artois’ way of reminding us that time spent with loved ones is invaluable.
Acknowledging that canceling is easy–and too common–Stella is encouraging people to #UnCancel plans and catch up with friends and family over a beer – on the brand.
Using the Stella Leap Day Fund–a $366,000 bank of beer reserved exclusively for those who spend time together (there are 366 days in a Leap Year)–consumers can claim as much as a 24-pack of beer when sharing the film using #UnCancelPromo and tagging someone they would like to catch up with.
Credits
Client Stella Artois Agency VaynerMedia Adam Lock, group creative director; Tim Clarke, creative director; Jess Vallee, associate creative director; Chris Greer, sr. art director; Rob Sabalvaro, sr. copywriter; Alex Lao, sr. producer. Production Division7 Kris Belman, director; Patrick Milling-Smith, Brian Carmody, co-founders; David Richards, Kamila Prokop, exec producers; Alyson Latz, producer. Postproduction Union NY Sloane Klevin, editor/partner; Caryn Maclean, managing director/partner; Melissa Lubin, exec producer; Susan Motamed, sr. producer; Ryan Stacom, assistant editor; Jason Ortenberg, Flame artist; Krystle Alomar, Flame assist. Telecine Color Collective Mike Howell, colorist. Audio Wave Studios Chris Afzal, mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
