Stella Artois celebrates the holidays in this spot animated by mixed media and animation studio LOBO for Crispin Porter + Bogusky Brazil, accompanied by the song “Dream A Little Dream of Me.” The campaign features various animated characters from around the world getting ready for the holiday. As the spot progresses, we see a gold star traveling over the town with a view of different homes where the inhabitants are engaged in various activities such as painting, cooking or dreaming out the window. In the end, the characters are able to enjoy time with friends and family with a Stella Artois in hand.
The ad reflects LOBO’s blend of animation styles and techniques, including a track record spanning 2D animation, stop motion, 3D, and visual effects, interwoven to great effect for brand clients. The focal point here is the gold star with various scenes in the city, where the pictures move to draw the eye towards the star as one woman captures it and sends it into the sky.
Credits
Client Stella Artois Agency Crispin Porter + Bogusky Brazil Production/Animation LOBO Alton & Gabriel Nobrega, directors; Eduardo Silva, Ricardo Vaz, post producer; Clara Morelli, Tatiana Caparelli, Rosangela Gomes, postproduction supervisors; Ina Gouveia, Augusto Zambonato, Bernardo França, Estevan Silveira, Afonso Cardoso, Daniel Zeppo, Gabrielle Pires, Isaac dos Santos, Nayan Bicalho, Samara Saraty, Romulo Oliveira, concepts; Libero Malavoglia, storyboard; Ton Presley, animatic 2D; Raul Vanussi, executive production animation 2D; Hugo Takahashi, director animation 2D; Evanildo Santos, production animation 2D; Larissa Lie Uehara, assistant production 2D; Caian Sampaio, Demétrio Campos, Diego Quirino da Silva, Fernando Henrique Henke, Henrique Melo, Natália da Rocha Pimentel, Raphaela Araujo, Samuel Sahtler, Tamiris Mendes, Thail Gomes , Vinicius Soare, Vitória Lopes, colorists; Caue Mendes, composition; Cris Santos, 3D producer; Alceu Baptistao, CG lead; Marcos Smirkof, Guto Sposito, 3D modeling; Lucas Cavaler, render; Luiz Duarte, Sacha Carletti, 3D simulation. Music Song: "Dream A Little Dream of Me"
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
