Stella Artois celebrates the holidays in this spot animated by mixed media and animation studio LOBO for Crispin Porter + Bogusky Brazil, accompanied by the song “Dream A Little Dream of Me.” The campaign features various animated characters from around the world getting ready for the holiday. As the spot progresses, we see a gold star traveling over the town with a view of different homes where the inhabitants are engaged in various activities such as painting, cooking or dreaming out the window. In the end, the characters are able to enjoy time with friends and family with a Stella Artois in hand.
The ad reflects LOBO’s blend of animation styles and techniques, including a track record spanning 2D animation, stop motion, 3D, and visual effects, interwoven to great effect for brand clients. The focal point here is the gold star with various scenes in the city, where the pictures move to draw the eye towards the star as one woman captures it and sends it into the sky.
Credits
Client Stella Artois Agency Crispin Porter + Bogusky Brazil Production/Animation LOBO Alton & Gabriel Nobrega, directors; Eduardo Silva, Ricardo Vaz, post producer; Clara Morelli, Tatiana Caparelli, Rosangela Gomes, postproduction supervisors; Ina Gouveia, Augusto Zambonato, Bernardo França, Estevan Silveira, Afonso Cardoso, Daniel Zeppo, Gabrielle Pires, Isaac dos Santos, Nayan Bicalho, Samara Saraty, Romulo Oliveira, concepts; Libero Malavoglia, storyboard; Ton Presley, animatic 2D; Raul Vanussi, executive production animation 2D; Hugo Takahashi, director animation 2D; Evanildo Santos, production animation 2D; Larissa Lie Uehara, assistant production 2D; Caian Sampaio, Demétrio Campos, Diego Quirino da Silva, Fernando Henrique Henke, Henrique Melo, Natália da Rocha Pimentel, Raphaela Araujo, Samuel Sahtler, Tamiris Mendes, Thail Gomes , Vinicius Soare, Vitória Lopes, colorists; Caue Mendes, composition; Cris Santos, 3D producer; Alceu Baptistao, CG lead; Marcos Smirkof, Guto Sposito, 3D modeling; Lucas Cavaler, render; Luiz Duarte, Sacha Carletti, 3D simulation. Music Song: "Dream A Little Dream of Me"
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
