Stella Artois celebrates the holidays in this spot animated by mixed media and animation studio LOBO for Crispin Porter + Bogusky Brazil, accompanied by the song “Dream A Little Dream of Me.” The campaign features various animated characters from around the world getting ready for the holiday. As the spot progresses, we see a gold star traveling over the town with a view of different homes where the inhabitants are engaged in various activities such as painting, cooking or dreaming out the window. In the end, the characters are able to enjoy time with friends and family with a Stella Artois in hand.
The ad reflects LOBO’s blend of animation styles and techniques, including a track record spanning 2D animation, stop motion, 3D, and visual effects, interwoven to great effect for brand clients. The focal point here is the gold star with various scenes in the city, where the pictures move to draw the eye towards the star as one woman captures it and sends it into the sky.
Credits
Client Stella Artois Agency Crispin Porter + Bogusky Brazil Production/Animation LOBO Alton & Gabriel Nobrega, directors; Eduardo Silva, Ricardo Vaz, post producer; Clara Morelli, Tatiana Caparelli, Rosangela Gomes, postproduction supervisors; Ina Gouveia, Augusto Zambonato, Bernardo França, Estevan Silveira, Afonso Cardoso, Daniel Zeppo, Gabrielle Pires, Isaac dos Santos, Nayan Bicalho, Samara Saraty, Romulo Oliveira, concepts; Libero Malavoglia, storyboard; Ton Presley, animatic 2D; Raul Vanussi, executive production animation 2D; Hugo Takahashi, director animation 2D; Evanildo Santos, production animation 2D; Larissa Lie Uehara, assistant production 2D; Caian Sampaio, Demétrio Campos, Diego Quirino da Silva, Fernando Henrique Henke, Henrique Melo, Natália da Rocha Pimentel, Raphaela Araujo, Samuel Sahtler, Tamiris Mendes, Thail Gomes , Vinicius Soare, Vitória Lopes, colorists; Caue Mendes, composition; Cris Santos, 3D producer; Alceu Baptistao, CG lead; Marcos Smirkof, Guto Sposito, 3D modeling; Lucas Cavaler, render; Luiz Duarte, Sacha Carletti, 3D simulation. Music Song: "Dream A Little Dream of Me"
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market.
The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world.
The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage.
The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy.
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