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    Station Film’s Lena Beug Directs “Super Fresh Granny” For GMC, MRM/McCann Detroit

    By SHOOTUpdated:No Comments2959 Views

    Lena Beug of Station Film directed this “Super Fresh Granny” online video, part of a campaign for Chevrolet, Buick and GMC Certified Pre-Owned Vehicles out of agency MRM/McCann Detroit

    A storyteller appears on camera and tells us of a young man who’s on his first solo road trip but he gets a flat tire in the middle of nowhere. Suddenly, his sojourn to help his grandma, who has a pending bake-off event, is in jeopardy. But the roadside assistance service provided by the certified pre-owned GMC vehicle program comes to his rescue, allowing him to get to his grandmother in time so he can take her to the bake-off which she wins.

    Beug’s cast is quirky and relatable, her visuals campy and distinctive, as the comedic scenarios unfold explaining why the cars and program are in a league of their own.

    Credits

    Client Chevrolet, Buick and GMC Certified Pre-Owned Vehicles Agency MRM/McCann Detroit Jeff Cruz, EVP, chief creative officer; Tiffany Moy Miller, VP, group creative director; Kyle Duda, Chethna Suryakumar, sr. copywriters; Brendan Dellicolli, Ken Villapando, art directors; Al Smith, copywriter; Wiebke Engel, producer; Josie Castro, strategy director. Production Station Film Lena Beug, director; Caroline Gibney, exec producer; Julie Lee, producer; Kip Bogdahn, DP. Editorial Hudson Edit Rich Smith, sr. creative editor; Zack Whitley, sr. producer. VFX Hudson Edit Music/Sound Hudson Edit Spencer Hall, sound designer/audio engineer.

    Genre:Comedy
    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:Lena BeugMRM/McCann DetroitStation Film



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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