While you can’t control your neighbor (or her cats), Rocket Mortgage puts you in control of your home loan options. Station Film’s Brendan Gibbons directs “Cats,” via Rock Central, conveying that there is such a thing as “too much” even for ardent cat lovers. It’s the latest directed by Gibbons in the ongoing “Rocket Can” campaign. Others he’s directed include “DIY Landlord,” “Puppy” and “Holes.”
“I love working with the folks at Rocket,” Gibbons said. “We always start with great ideas. Their team enjoys collaborating and we never stop writing. That drives the energy on set and keeps things fun. ‘Cats’ in particular was a blast, especially since we cast two of the best improvisers in the business to play the husband and wife. The cats were a bit less reliable, but after a good motivational talk, they pulled it together.”
CreditsClient Rocket Mortgage Agency Rock Central (in-house agency) Casey Hurbis, chief marketing officer; Michael Martin, VP, brand marketing; Michael Corbeille, executive creative director; Meghan England, sr. campaign manager; Julie Etheridge, sr. producer; Sean Pavleshyn, associate creative director, art; Heath Stauffer, associate creative director, copywriter; Rich Chapman, sr. designer. Production Station Film Brendan Gibbons, director; Caroline Gibney, Stephen Orent, exec producers; Doug Chamberlain, DP; Aaron Rosenbloom, line producer. Editorial Hudson Edit Rich Smith, editor.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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