Two young women are sitting in a college lecture and talking during class. One laments to her sympathetic friend that she found women’s underwear next to her boyfriend’s bed. She says she doesn’t understand how this could happen and a male classmate in front of her, wearing a Loyola basketball jersey, turns and says “Static Cling.” He explains that since most men do not use dryer sheets, the underwear was probably left behind and then stuck to his clothes. Both girls look happily relieved and the words “Be there for them and they’ll be there for you” appear on the screen. The screen then shows an ad giving information for ordering college basketball LMU vs. San Diego perpetuating how men need to stick together.
Credits
Agency: Ignited Minds Ron Gould, creative director; Mike Wolfsohn, associate creative director; Reece Hoverkamp, art director; Prentice Howe, writer; Liz Corsini, producer. Production Company: Harvest Music + Sound Design Michael Downing, director; Bonnie Goldfarb, executive producer; Scott Howard, producer; John Zilles, DP Editorial: chrome Adam Parker, editor Postproduction: Rushes, Los Angeles Dave Smith, colorist Sound Design: POP Sound Zach Fisher, sound designer Audio: Pop Films China Zach Fisher, audio post mixer
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
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