Two young women are sitting in a college lecture and talking during class. One laments to her sympathetic friend that she found women’s underwear next to her boyfriend’s bed. She says she doesn’t understand how this could happen and a male classmate in front of her, wearing a Loyola basketball jersey, turns and says “Static Cling.” He explains that since most men do not use dryer sheets, the underwear was probably left behind and then stuck to his clothes. Both girls look happily relieved and the words “Be there for them and they’ll be there for you” appear on the screen. The screen then shows an ad giving information for ordering college basketball LMU vs. San Diego perpetuating how men need to stick together.
Credits
Agency: Ignited Minds Ron Gould, creative director; Mike Wolfsohn, associate creative director; Reece Hoverkamp, art director; Prentice Howe, writer; Liz Corsini, producer. Production Company: Harvest Music + Sound Design Michael Downing, director; Bonnie Goldfarb, executive producer; Scott Howard, producer; John Zilles, DP Editorial: chrome Adam Parker, editor Postproduction: Rushes, Los Angeles Dave Smith, colorist Sound Design: POP Sound Zach Fisher, sound designer Audio: Pop Films China Zach Fisher, audio post mixer
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
Read MoreMySHOOT Profiles
Add A Comment