Two young women are sitting in a college lecture and talking during class. One laments to her sympathetic friend that she found women’s underwear next to her boyfriend’s bed. She says she doesn’t understand how this could happen and a male classmate in front of her, wearing a Loyola basketball jersey, turns and says “Static Cling.” He explains that since most men do not use dryer sheets, the underwear was probably left behind and then stuck to his clothes. Both girls look happily relieved and the words “Be there for them and they’ll be there for you” appear on the screen. The screen then shows an ad giving information for ordering college basketball LMU vs. San Diego perpetuating how men need to stick together.
Credits
Agency: Ignited Minds Ron Gould, creative director; Mike Wolfsohn, associate creative director; Reece Hoverkamp, art director; Prentice Howe, writer; Liz Corsini, producer. Production Company: Harvest Music + Sound Design Michael Downing, director; Bonnie Goldfarb, executive producer; Scott Howard, producer; John Zilles, DP Editorial: chrome Adam Parker, editor Postproduction: Rushes, Los Angeles Dave Smith, colorist Sound Design: POP Sound Zach Fisher, sound designer Audio: Pop Films China Zach Fisher, audio post mixer
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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