The beautifully animated :90 PSA features a little boy who fears a “monster in the closet” and is reassured by his parents that there is nothing to be afraid of. One day, though, the lad looks to confront his fear and ventures into the closet where a box with a hat on top of it appears in the dark to be a forboding face. He climbs up, reaches into the box and pulls out a loaded, unlocked handgun. He begins playing with it and ultimately the weapon discharges, gravely wounding him. His unknowing parents can’t hear what’s happening over the din of their lawnmower cutting the grass outside.

Yves Geleyn directed via Hornet for Grey New York.

Credits

Client States United to Prevent Gun Violence Agency Grey New York Tor Myhren, worldwide chief creative officer; Per Pedersen, deputy worldwide CCO; Rob Perillo, Rob Lenois, executive creative directors; Evan Ortolani, art director; Daniel Alvarez, copywriter; Bennett McCarroll, executive VP/director of broadcast; James McPherson, executive producer; Zach Fleming, producer; Zach Pollakoff, music supervision. Production Hornet Yves Geleyn, director; Michael Feder, exec producer; Greg Bedard, head of production; Jan Stebbins, producer; Joel Miller, RJ Glass, editors; Stephanie Andreau, assistant editor; J. Todd Anderson. storyboard artist; Oren Haskins, character designer; Mark Boardman, background designer; Sang-Jin Bae, supervising TD; David Hill, lead CG artist & compositor; Richard Kim, CG & compositing; Erwin Riau, Dan Fine, modeling; Sean Thorpe, Andrew Boccio,  Emily Griswold, CG animation; Mike Luzzi, lead 2D animator; Keelmy Carlo, Mark Pecoraro, Nivedita Sekar, Frank Summers, animators; Emma Noble, animation clean up; Kristin Labriola, development producer;  Arman Matin, R&D. Editorial Cut+Run Joel Miller, editor; Tom Akey, Stacy Peterson, assistant editors; Melati Pohan, producer; Rana Martin, exec producer. Music Mutato Muzika  Mark Mothersbaugh, composer; Natalie Montgomery, music producer; Bradley Denniston, music engineer. Music/Sound Design Vision Post Dante Desole. Principal Talent Samantha Mathis, Anthony Arkin.

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