States United to Prevent Gun Violence (SUPGV), a national non-profit organization, has released #GunCrazy, a PSA from Grey New York that reveals the disconnect between society’s glorification of guns and the shocking consequences of real gun violence.
To create the public service spot, SUPGV invited self-professed action movie lovers to a screening of Gun Crazy, billed as the latest big budget high-octane blockbuster. When the film rolled, the audience was shocked to see real footage of gun violence, including unintentional shootings, suicides, incidents of domestic violence and homicides. Hidden cameras filmed the stunned reactions which are captured in the powerful #GunCrazy PSA, available to view at GunCrazyPSA.com.
“In 2015 alone, there were almost as many mass shootings as there were calendar days,” said Julia Wyman, SUPGV executive director. “Our goal with #GunCrazy is to showcase the need for society as a whole to re-sensitize themselves to the gruesome consequences of gun violence. We encourage people to watch and share this educational PSA featuring first-hand reactions to real footage. Help us continue to bring widespread awareness to this issue and reignite the dialogue about our national crisis.”
CreditsClient States United to Prevent Gun Violence Agency Grey New York
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More