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    States United to Prevent Gun Violence, Grey NY Urge Students To Raise Voices Via Yearbook Quotes

    By SHOOTUpdated:No Comments2181 Views

    States United to Prevent Gun Violence and Grey New York have teamed up once again to raise awareness of gun violence prevention with a new effort, “Common Sense Quotes.” The initiative is asking graduating students nationwide to use their senior yearbook quote in 2019 to demand stricter gun policies.

    With gun violence in the headlines and the midterm election days away, this effort is a call for students to be heard.

    The campaign includes: 

    • donateyourquote.com: A website where students can generate a shareable image pledging their commitment by uploading a yearbook photo and their own quote
    • Common Sense Quotes: This online video featuring real students’ thoughtful quotes to spread the word to their peers.  
    • Bound Book: The goal is to amass all the quotes received in a physical book that will be shared with members of Congress to spur common sense gun reform

    John Patroulis, chief creative officer of Grey New York, said, “With gun violence in the headlines and the midterm election days away, States United is looking to high school seniors to lead the way and be the generation that finally makes Congress listen and enact common sense gun reform.  There is real wisdom in their quotes.”

    Credits

    Client States United To Prevent Gun Violence Agency Grey NY John Patroulis, worldwide chief creative officer; Rob Lenois, Jeff Stamp, deputy chief creative officers; Leo Barbosa, Cuanan Cronwright, creative directors; Dan Greener, copywriter; Shannon Smith, art director; Christopher Izzo, sr. digital producer; Brianna DiFelice, designer; Michael Nicosia, director of technology; Mariana Scaff, tech lead; Kenny Gold, SVP, director/social media; Han Lin, group creative director/design; Colin White, creative technologist. Production Agency Townhouse James McPherson, chief production officer, North America; Tania Salter, head of integrated production; MJ Soler, integrated producer; Adam Defrin, director; Amanda Defrin, producer; Lauren Kulchinsky, head of creative content; Tom Brink, DP; Steve Hafner, editor; John Dillion, Michaela Moriarty, producers; Dante Desole, sound engineer; Nina Pratt, casting director; Kurt Steinke, music producer. Telecine Hogarth Brasil Luca Leocadio, colorist; Paul Schneider, producer. Music Asche & Spencer.

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:Grey NYStates United To Prevent Gun Violence



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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