State Farm is collaborating with The Walt Disney Studios to celebrate the release of Haunted Mansion, a feature film which comes out later this month. As part of this collaboration, State Farm has released an original spot featuring Jake from State Farm interacting with Gabbie, the Mansion’s new owner (played by the actress Rosario Dawson). The spot was created by TMA (The Marketing Arm), along with the Walt Disney Studios, the Haunted Mansion team and Soapbox Films (a frequently used Disney production house).
Titled “Property Damage,” the commercial is part of State Farm’s ongoing “What if” campaign, which leans into the concerns people have around the potential outcomes of homeownership. In it, we see Jake from State Farm walking with Gabbie, and explaining how State Farm can help with her insurance needs–all in the midst of some haunting circumstances.
Christopher Alender directed via Soapbox.
Credits
Client State Farm Walt Disney Studios Motion Pictures Agency The Marketing Arm Harris Wilkinson, chief creative officer; Rick Utzinger, executive creative director; Dave Wasserman, SVP, creative; Whitney Hill, VP, group creative director; Claudio Venturini, Mike Brownell, associate creative directors; Josh Johnson, sr. art director; Chloe Rockel, Claire Randall, sr. copywriters; Matt Poness, sr. producer. Production Company Soapbox Films Christopher Alender, director/exec producer; Ricky Lam, Jennie Schmidt, producers. Editorial Soapbox Films Brian McGuire, editor; Marissa Messier, Christopher Alender, producers. Color Picture Head Marc Fisher, colorist; Sam Carpenter, producer. Finish Picture Head Adam Litwinski, Michael Forrest, editors; Sam Carpenter, producer. Audio Picture Head Curt Cash, engineer; Sam Carpenter, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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