State Farm is collaborating with The Walt Disney Studios to celebrate the release of Haunted Mansion, a feature film which comes out later this month. As part of this collaboration, State Farm has released an original spot featuring Jake from State Farm interacting with Gabbie, the Mansion’s new owner (played by the actress Rosario Dawson). The spot was created by TMA (The Marketing Arm), along with the Walt Disney Studios, the Haunted Mansion team and Soapbox Films (a frequently used Disney production house).
Titled “Property Damage,” the commercial is part of State Farm’s ongoing “What if” campaign, which leans into the concerns people have around the potential outcomes of homeownership. In it, we see Jake from State Farm walking with Gabbie, and explaining how State Farm can help with her insurance needs–all in the midst of some haunting circumstances.
Christopher Alender directed via Soapbox.
CreditsClient State Farm Walt Disney Studios Motion Pictures Agency The Marketing Arm Harris Wilkinson, chief creative officer; Rick Utzinger, executive creative director; Dave Wasserman, SVP, creative; Whitney Hill, VP, group creative director; Claudio Venturini, Mike Brownell, associate creative directors; Josh Johnson, sr. art director; Chloe Rockel, Claire Randall, sr. copywriters; Matt Poness, sr. producer. Production Company Soapbox Films Christopher Alender, director/exec producer; Ricky Lam, Jennie Schmidt, producers. Editorial Soapbox Films Brian McGuire, editor; Marissa Messier, Christopher Alender, producers. Color Picture Head Marc Fisher, colorist; Sam Carpenter, producer. Finish Picture Head Adam Litwinski, Michael Forrest, editors; Sam Carpenter, producer. Audio Picture Head Curt Cash, engineer; Sam Carpenter, producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More