This spot which launched last night with a high-profile placement during the MTV Video Music Awards marked the start of a relationship between State Farm and Lorne Michaels’ media and entertainment company, Broadway Video Entertainment (BVE), and its Saturday Night Live properties as SNL celebrates its 40-year anniversary.
The campaign features SNL characters such as Hans & Franz (Kevin Nealon and Dana Carvey) and Richmeister (Rob Schneider). It’s been 20 years since these iconic characters have come out of the SNL vault. Richmeister is featured in “Steve’s Kid” which was directed by Hank Perlman of Hungry Man for DDB Chicago.
Credits
Client State Farm Agency DDB Chicago John Maxham, chief creative officer; Barry Burdiak, John Hayes, group creative directors; Joe Cianciotto, chief digital officer; Gustavo de Mello, group strategy director; Penn French, group business director; Diane Jackson, director of production; Scott Kemper, executive producer; Luke LiManni, producer; Kurt Riemersma, Mike Porritt, Andrew Bloom, creative directors/art directors; Matt Ben Zeev, Frank Oles, Nathan Monteith, creative director/copywriters; Chris Bruney, art director; Nick Novich, copywriter. Production Hungry Man Hank Perlman, director. Editorial Cutters Matt Walsh, editor; Craig Duncan, exec producer; Patrick Casey, producer. Post/VFX Filmworkers Club Michael Masur, colorist; Rob Churchill, Daniel Pernikoff, Michael Anderson, visual effects artists; Derek de Board, exec producer; Casey Swircz, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
