This spot which launched last night with a high-profile placement during the MTV Video Music Awards marked the start of a relationship between State Farm and Lorne Michaels’ media and entertainment company, Broadway Video Entertainment (BVE), and its Saturday Night Live properties as SNL celebrates its 40-year anniversary.
The campaign features SNL characters such as Hans & Franz (Kevin Nealon and Dana Carvey) and Richmeister (Rob Schneider). It’s been 20 years since these iconic characters have come out of the SNL vault. Richmeister is featured in “Steve’s Kid” which was directed by Hank Perlman of Hungry Man for DDB Chicago.
Credits
Client State Farm Agency DDB Chicago John Maxham, chief creative officer; Barry Burdiak, John Hayes, group creative directors; Joe Cianciotto, chief digital officer; Gustavo de Mello, group strategy director; Penn French, group business director; Diane Jackson, director of production; Scott Kemper, executive producer; Luke LiManni, producer; Kurt Riemersma, Mike Porritt, Andrew Bloom, creative directors/art directors; Matt Ben Zeev, Frank Oles, Nathan Monteith, creative director/copywriters; Chris Bruney, art director; Nick Novich, copywriter. Production Hungry Man Hank Perlman, director. Editorial Cutters Matt Walsh, editor; Craig Duncan, exec producer; Patrick Casey, producer. Post/VFX Filmworkers Club Michael Masur, colorist; Rob Churchill, Daniel Pernikoff, Michael Anderson, visual effects artists; Derek de Board, exec producer; Casey Swircz, producer.
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
