A young high school student shows the girl he has a crush on the art piece he has created in her honor. He brings her to the school’s art center and puts on the song “Hello” by Lionel Richie. The work of art is a likeness of the girl formed out of Starburst candy. When the sculpture is displayed the girl looks frightened and disgusted but the student is excited by his work and begins to describe how he used lemon candies for the hair because her hair is fragrant like fresh lemons and red cherry candies for her lips, because her lips are juicy like cherries. He kisses the cherry candy sculpture lips and the girl begins to back out of the room. When the student describes the nose he bites it and passionately begins to devour the Starburst sculpture. The commercial ends with the Starburst candy being displayed on a solid screen.
Agency: TBWA/Chiat/Day, Inc Gerry Graf, executive creative director; Ian Reichenthal and Scott Vitrone, group creative directors; Ashley Davis, copywriter; Craig Allen, art director; Ozzie Spenningsby, director of broadcast production; Laura Ferguson, producer. Production Company: MJZ Rocky Morton, director; Julian Whatley, DP; Jeff Scrutin, executive producer; Helen Hollien, producer. Shot on location in Los Angeles. Editorial: MacKenzie Cutler Dave Koza, editor; Mona Salma, assistant editor; Melissa Miller, producer. Postproduction: Schmigital,Company 3 New York Matt Monson, online editor; Juliet Conti, online producer.,Tim Masick, colorist. Visual Effects: Stardust Jake Banks, creative director; Dan Sormani, producer; PJ Richardson, art director; Lauren Hartstone, designer/animator. Audio: Sound Lounge,MacKenzie Cutler Glen Landrum, mixer.,Marc Healy, sound designer.
ServicePlan, Director Niclas Larsson Take Us On A Far-flung Journey For Lufthansa
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More