Starburst has launched its “Best Enjoyed Vertically” creative platform to support the new Starburst Swirlers, the brand’s first vertically shaped candy.
This spot titled “Salon” has some fun with the vertical format in a campaign designed exclusively for mobile and vertical media. The :30 features people enjoying some pampering at the salon as gravity acts strangely. With the conventional perspective flipped 90 degrees, viewers realize that the content is intended to be enjoyed vertically rather than in the traditional horizontal format–just like Starburst Swirlers.
Guy Shelmerdine of SMUGGLER directed for DDB Chicago.
Credits
Client Mars Wrigley US/Starburst Agency DDB Chicago Ari Weiss, chief creative officer, global; Colin Selikow, executive creative director; Chris Walker, Alan Shen, creative directors; Nick Howard, Nick Stoner, Dan LaVigne, associate creative directors; Joey Johnson, sr. copywriter; Diane Jackson, chief production officer, Chicago; Matt Blitz, SVP, executive producer; Jillian English, production manager; Josh Drueck, group strategy director; Jonathan Palmer, sr. strategist. Production SMUGGLER Guy Shelmerdine, director. Editorial Hutch&Co Jim Hutchins, editor. Postproduction/Telecine Framestore Beau Leon, colorist. Audio/Sound Design Another Country John Binder, engineer. Music TBD VFX Parliament.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
