Starburst has launched its “Best Enjoyed Vertically” creative platform to support the new Starburst Swirlers, the brand’s first vertically shaped candy.
This spot titled “Salon” has some fun with the vertical format in a campaign designed exclusively for mobile and vertical media. The :30 features people enjoying some pampering at the salon as gravity acts strangely. With the conventional perspective flipped 90 degrees, viewers realize that the content is intended to be enjoyed vertically rather than in the traditional horizontal format–just like Starburst Swirlers.
Guy Shelmerdine of SMUGGLER directed for DDB Chicago.
CreditsClient Mars Wrigley US/Starburst Agency DDB Chicago Ari Weiss, chief creative officer, global; Colin Selikow, executive creative director; Chris Walker, Alan Shen, creative directors; Nick Howard, Nick Stoner, Dan LaVigne, associate creative directors; Joey Johnson, sr. copywriter; Diane Jackson, chief production officer, Chicago; Matt Blitz, SVP, executive producer; Jillian English, production manager; Josh Drueck, group strategy director; Jonathan Palmer, sr. strategist. Production SMUGGLER Guy Shelmerdine, director. Editorial Hutch&Co Jim Hutchins, editor. Postproduction/Telecine Framestore Beau Leon, colorist. Audio/Sound Design Another Country John Binder, engineer. Music TBD VFX Parliament.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More