A youngster is asked to join a pick-up game on a hot summer day and this leads to a string of invitations–some from famous athletes (MLB star Mike Trout, NFL quarterback Andrew Luck ) to join other teams and pick-up games as he participates in several sports around the neighborhood, ultimately ending up back where he started.
Stacy Wall of Imperial Woodpecker directed this frenetic, fast-paced roller coaster ride of an adventure for Nike out of Wieden+Kennedy, Portland, Ore. Editor was Rich Orrick of Work Editorial.
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Chris Groom, Stuart Brown, creative directors; Derek Szynal, copywriter; Jason Campbell, art director; Ross Plummer, producer; Matt Hunnicutt, executive agency producer; Mark Fitzloff, Joe Staples, executive creative directors; Andy Lindblade, Brandon Thornton, Reid Schilperoort, strategic planning. Production Imperial Woodpecker, bicoastal Stacy Wall, director Doug Halbert, exec producer; Matt Wersinger, line producer; Jon Lynch, DP. Editorial Work, LA Rich Orrick, editor; Clay Doggett, assistant editor; Mario Baird, post executive producer. VFX Joint Editorial, Portland Alex Thiesen, VFX supervisor; Katrina Salicrup, Flame artist; Rebekah Korebel, VFX producer. Music/SoundSong: “Surfin’ Bird,” The Trashmen Barking Owl, West Los Angeles Michael Anastasi, sound designer; Kelly Bayett, creative director; Whitney Fromholtz, producer.Audio Post Lime Studios, Santa Monica, Calif. Loren Silber, mixer; Susie Boyajan, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
