In this ongoing campaign NBA star Blake Griffin plays an actor always looking to improvise. This often manifests itself in his replacing the scripted mode of transportation with the Kia Optima. For Griffin, the Optima has a way of making the movie better, regardless of its setting or time period.
That theme this time around again surfaces in “Fighter Pilot” in which Griffin is on a jet fighter carrier. But instead of being in a plane, fighter pilot Griffin in his Kia Optima–much to the chagrin of the film’s director. Still he takes off to do battle with the enemy.
Stacy Wall of Imperial Woodpecker directed “Fighter Pilot.”
“Fighter Pilot” is part of a larger campaign around the 2015 Kia Optima featuring three TV spots, the first of which–the Western-themed spot titled “Showdown”–launched in December.
Credits
Client Kia Optima Agency David&Goliath David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Driscoll Reid, Chris Hutchinson, creative director; Chris Robertson, digital creative director; Basil Douglas Cowieson, Greg Buri, associate creative director; Marc Wilson, art director; Josh Crick, director of digital; Robert Boucher, director of digital technology; Paul Albanese, director of broadcast production; Curt O’Brien, Christopher Coleman, executive producers; Anna Cobban, digital producer; Andrea Mariash, director of art producion; Kemit Ray, project manager. Production Imperial Woodpecker Stacy Wall, director; Doug Halbert, exec producer/managing partner; Charlie Cocuzza, exec producer; Candace Tomarken, producer. Editorial Spinach Grant Surmi, editor; Jonathan Carpio, producer; Ben Reesing, assistant editor. Visual Effects The Mill Jo Arghiris, exec producer; Thatcher Peterson, executive color producer; Will Lemon, producer; Natalie Westerfield, color producer; Robert Sethi, creative director; Benjamin Sposato, production coordinator; David Ludlam, colorist; Andy Dill, 2D lead; Robert Chapman, 3D lead; Nicholas Tayler, Gareth Parr, Trent Shumway, Lisa Ryan, Narbeh Mardirossian, 2D artists; Kelvin Liang, Joshua Frankel, Mike Di Nocco, Matt Neapolitan, Katie Yancey, 3D artists; Lynn Yang, concept artist; Thom Price, Andy Wheater, Rasha Shalaby, matte painters. Music/Sound Design Barking Owl Kelly Bayett, exec producer/creative director; Michael Anastasi, sound designer. Digital Production WildLife LA; Brandon Del Nero, exec producer; Jake Friedman, Scott Friedman, creative directors; Chris Hornbecker, photographer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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