In this ongoing campaign NBA star Blake Griffin plays an actor always looking to improvise. This often manifests itself in his replacing the scripted mode of transportation with the Kia Optima. For Griffin, the Optima has a way of making the movie better, regardless of its setting or time period.
That theme this time around again surfaces in “Fighter Pilot” in which Griffin is on a jet fighter carrier. But instead of being in a plane, fighter pilot Griffin in his Kia Optima–much to the chagrin of the film’s director. Still he takes off to do battle with the enemy.
Stacy Wall of Imperial Woodpecker directed “Fighter Pilot.”
“Fighter Pilot” is part of a larger campaign around the 2015 Kia Optima featuring three TV spots, the first of which–the Western-themed spot titled “Showdown”–launched in December.
Credits
Client Kia Optima Agency David&Goliath David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Driscoll Reid, Chris Hutchinson, creative director; Chris Robertson, digital creative director; Basil Douglas Cowieson, Greg Buri, associate creative director; Marc Wilson, art director; Josh Crick, director of digital; Robert Boucher, director of digital technology; Paul Albanese, director of broadcast production; Curt O’Brien, Christopher Coleman, executive producers; Anna Cobban, digital producer; Andrea Mariash, director of art producion; Kemit Ray, project manager. Production Imperial Woodpecker Stacy Wall, director; Doug Halbert, exec producer/managing partner; Charlie Cocuzza, exec producer; Candace Tomarken, producer. Editorial Spinach Grant Surmi, editor; Jonathan Carpio, producer; Ben Reesing, assistant editor. Visual Effects The Mill Jo Arghiris, exec producer; Thatcher Peterson, executive color producer; Will Lemon, producer; Natalie Westerfield, color producer; Robert Sethi, creative director; Benjamin Sposato, production coordinator; David Ludlam, colorist; Andy Dill, 2D lead; Robert Chapman, 3D lead; Nicholas Tayler, Gareth Parr, Trent Shumway, Lisa Ryan, Narbeh Mardirossian, 2D artists; Kelvin Liang, Joshua Frankel, Mike Di Nocco, Matt Neapolitan, Katie Yancey, 3D artists; Lynn Yang, concept artist; Thom Price, Andy Wheater, Rasha Shalaby, matte painters. Music/Sound Design Barking Owl Kelly Bayett, exec producer/creative director; Michael Anastasi, sound designer. Digital Production WildLife LA; Brandon Del Nero, exec producer; Jake Friedman, Scott Friedman, creative directors; Chris Hornbecker, photographer.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
