In this ongoing campaign NBA star Blake Griffin plays an actor always looking to improvise. This often manifests itself in his replacing the scripted mode of transportation with the Kia Optima. For Griffin, the Optima has a way of making the movie better, regardless of its setting or time period.
That theme this time around again surfaces in “Fighter Pilot” in which Griffin is on a jet fighter carrier. But instead of being in a plane, fighter pilot Griffin in his Kia Optima–much to the chagrin of the film’s director. Still he takes off to do battle with the enemy.
Stacy Wall of Imperial Woodpecker directed “Fighter Pilot.”
“Fighter Pilot” is part of a larger campaign around the 2015 Kia Optima featuring three TV spots, the first of which–the Western-themed spot titled “Showdown”–launched in December.
Credits
Client Kia Optima Agency David&Goliath David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Driscoll Reid, Chris Hutchinson, creative director; Chris Robertson, digital creative director; Basil Douglas Cowieson, Greg Buri, associate creative director; Marc Wilson, art director; Josh Crick, director of digital; Robert Boucher, director of digital technology; Paul Albanese, director of broadcast production; Curt O’Brien, Christopher Coleman, executive producers; Anna Cobban, digital producer; Andrea Mariash, director of art producion; Kemit Ray, project manager. Production Imperial Woodpecker Stacy Wall, director; Doug Halbert, exec producer/managing partner; Charlie Cocuzza, exec producer; Candace Tomarken, producer. Editorial Spinach Grant Surmi, editor; Jonathan Carpio, producer; Ben Reesing, assistant editor. Visual Effects The Mill Jo Arghiris, exec producer; Thatcher Peterson, executive color producer; Will Lemon, producer; Natalie Westerfield, color producer; Robert Sethi, creative director; Benjamin Sposato, production coordinator; David Ludlam, colorist; Andy Dill, 2D lead; Robert Chapman, 3D lead; Nicholas Tayler, Gareth Parr, Trent Shumway, Lisa Ryan, Narbeh Mardirossian, 2D artists; Kelvin Liang, Joshua Frankel, Mike Di Nocco, Matt Neapolitan, Katie Yancey, 3D artists; Lynn Yang, concept artist; Thom Price, Andy Wheater, Rasha Shalaby, matte painters. Music/Sound Design Barking Owl Kelly Bayett, exec producer/creative director; Michael Anastasi, sound designer. Digital Production WildLife LA; Brandon Del Nero, exec producer; Jake Friedman, Scott Friedman, creative directors; Chris Hornbecker, photographer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
