The first-ever global marketing campaign for the Coca-Cola Company’s Sprite, titled “Let’s Be Clear,” has been launched. Created in partnership with agency GUT Buenos Aires, the campaign includes this spot, “They Need Guidance,” which centers on the dialogue GenZ sometimes needs to have with parents, transparently, about modern-day cultural topics. Examples include how gaming has become a legitimate source of income for skilled players and the rise of street art as a highly respected artform. The spot also explores social and environmental topics such as water conservation and diversity and inclusion.
It’s a reversal of a parent talking to their kids about the birds and the bees. Today, teens can find themselves “lecturing” and educating their parents about assorted facts of life, which dovetails nicely with Sprite’s “Let’s Be Clear” mantra.
Perez Veiga directed “They Need Guidance” via production house Primo.
CreditsClient The Coca-Cola Company/Sprite Agency GUT Buenos Aires Ignacio Ferioli, Joaquin Cubria, chief creative officers; Matias Lafalla, Ramiro Rodriguez Gamallo, executive creative directors; Andres Wassermann, copywriter; Javier Biondo, art director; Eugenia Carbajales, director of production. Production Company Primo Perez Veiga, director; Carolina Cordini, exec producer; Gala Gonzalez Costes, Assaf Eldar Stadler, producers; Steve Annis, DP; Maggie Arrieta, art director; Buki Ebiesuwa, wardrobe stylist. Editorial Alejo Hoijman, Marcela Truglio, editors; Seba Lopez, post producer. Postproduction Pickle House Music Bamba
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More