Star quaterback Peyton Manning has only seconds to throw but instead of being on the field, he thinks out his play–and decision–in a dream world. Running through a long hallway, he tries door after door to find an open teammate only to encounter surreal sights. Ultimately, he snaps back to reality and makes the pass.
Credits
Agency: Goodby, Silverstein & Partners Rich Silverstein, executive creative director; Ronny Northrop, Franklin Tipton, creative directors; Brian Williams, Joel Rodriguez, art directors; Nick Prout, Rus Chao, copywriters; Rob Sondik, producer. Production Company: Anonymous Content Andrew Douglas, director/DP; Andy Traines, executive producer; Dave Morrison, executive producer/head of commercials; Sue Ellen Clair, head of production; Tony McGarry, producer. Editorial: HutchCo, Los Angeles Jim Hutchins, editor; Jane Hutchins, executive producer Visual Effects: Brewster Parsons, Santa Monica Nick Brewster, VFX supervisor/lead compositor; Darcy Parsons, producer. Sound Design: tinitus Francois Blaignan, sound designer. Audio: Lime Studios Rohan Young, Loren Silber, Dave Wagg, mixers; Jessica Locke, producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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