Sprint/NFL’s comedic ad, “Aisle 9” features men shopping at the supermarket�stereotypically one of their least favorite environments, especially on an NFL game day. The men are unusually calm in the typically undesirable setting and inform the viewers through rhyming prose that it is because they are still able to keep up with the game on their Sprint cell phones. As a man dashes through aisle nine screaming “football!” the Sprint/NFL slogan appears on the screen, “Great moments in NFL football can happen anywhere.”
Credits
Agency: TBWA/Chiat/Day, Inc Executive Creative Director, Gerry Graf; Creative Director/Copywriter, Joel Rodriguez; Creative Director/Art Director, Matt Elhardt; Art Director, Crystal English; Copywriter, Jenny McGuinness; Senior Producer, Nathy Aviram Production Company: Furlined Director, Speck/Gordon; Producer, David Thorne; Director of photography, Neil Shapiro Editorial: MacKenzie Cutler Editor, Ian Mackenzie; Assistant Editor, Yvette Choy, Adam Bazadona Postproduction: Company 3 New York Colorist, Tim Masick Audio: Sound Lounge Mixer, Tom Jucarone
Vienna Tourist Board, Jung von Matt DONAU and Director Bart Timmer “Waltz into Space”
To celebrate the 200th birthday of Johann Strauss II, the Vienna Tourist Board is launching an intergalactic premiere. The “Waltz into Space” mission will send Strauss’s masterpiece “The Blue Danube” into deep space.
For decades, “The Blue Danube” has been considered the unofficial “Anthem of Space,” famously immortalized in Stanley Kubrick’s “2001: A Space Odyssey”. Yet, surprisingly, this iconic Waltz by the famous Viennese composer was not included on either of the Voyager Golden Records--a collection of humanity’s greatest achievements, including a selection of 27 songs, that was sent by NASA to reach potential extraterrestrial life back in 1977.
On May 31 2025, Vienna will be setting the record straight in a campaign by agency Jung von Matt DONAU that amplifies its reputation as the city of music. In collaboration with the “Wiener Symphoniker” (Vienna Symphony Orchestra) and the European Space Agency (ESA), “The Blue Danube” Waltz will be broadcast to the farthest reaches of the universe, creating a timeless musical bridge between humanity and potential extraterrestrial life.
“The Blue Danube”, performed by the “Wiener Symphoniker” in Vienna at a special concert at Vienna’s MAK Museum on May 31, will be digitized and transmitted via the European Space Agency’s deep space communication facilities at Cebreros, Spain. The signal will continue indefinitely, traveling at the speed of light, and will surpass Voyager 1 in about 23 hours and 3 minutes.
To create awareness ahead of the mission, Jung von Matt created this humorous film that speculates on why “The Blue Danube” was not included on the Voyager Golden Records. The story revolves around the mission director (played by Adam... Read More
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