To launch Premium Duo–a subscription plan for couples living at the same address, allowing them to enjoy their favorite content, together and separately–Spotify is releasing this TV spot that captures real-life couples waxing lyrical about their tastes in music. Who deserves the “music aficionado” title? How does a man really feel about his partner blasting Christmas music in July?
But here’s the twist–puppets are doing the talking. Spotify partnered with Buenos Aires-based production company Tronco (which is represented and works in concert with 1stAveMachine in the U.S.) to bring these stories to the screen, transporting viewers to a land of cubed blue heads and pink mustaches, adding the right mix of zaniness and delight to the testimonials as only puppets can. Sebastian Schor + Becho & Mab directed the commercial which makes apparent the allure of Premium Duo whereby each user gets their own individual Premium account so they can both fully enjoy the benefits of Spotify Premium. This includes ad-free, on-demand listening and a catalog of more than 50 million tracks, as well as access to over 1 million podcast titles. Premium Duo users also get access to unique features just for the pair like Duo Mix, a regularly updated playlist.
Spotify’s creative ensemble teamed with Tronco and 1stAveMachine on the campaign.
Credits
Client/Creative Spotify Alex Bodman, VP, global executive creative director; Marie Roenn, group creative director; Kathleen Carter, Alex Reinoso, associate creative directors; Rasmus Wagelin, head of brand design; Carlo Luetto, global brand design director; Kelly Longaker, art director; Alexandra Tanguay, VP, global brand; Lauren Solomon, head of global brand; Candice Greenberg, brand lead; Jonathan Chu, sr. brand manager; Belinda Lopez, director of integrated production; Lauren Keller, executive producer; Veronica Williams, sr. producer; Kenzie Tankersley, integrated producer; Zach Pentel, global strategy director; Nathan Doiev, creative strategy lead. Media Agency UM Worldwide Visual Effects & Animation 1stAveMachine, Brooklyn, NY Mab Bergara, Becho Lo Bianco, Sebas Schor, directors; Sam Penfield, partner/EP; Michaela McKee, Peter Repplier, EPs; Nick Litwinko, post EP; Manuel Bullrich, DP. Tronco, Buenos Aires Mab Bergara, Martin Santos, character design, puppets; Juan Manuel Brea, Veronica Natalia Porrez, Becho Lo Bianco, puppeteers; Rocio Furmento, EP; Pablo Anzoategui, line producer; Laura Segatta, production manager. (Toolbox: Nuke, Frame io, Premiere Pro)
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
