The design and creation of a business website come together right before our eyes in this three-spot “Build It Beautiful” campaign–including this spot titled “Apothecary”–for Squarespace.
Each commercial showcases the beauty of various ensembles of objects in motion, falling from chaos into perfect arrangement, ultimately landing as beautiful still images on Squarespace pages. Using the Phantom Flex4K and masterfully lit sets, director Tim Brown of 1stAveMachine, partner/executive creative director Aaron Duffy of SpecialGuest and DP Martin Ahlgren were able to shoot 1,000FPS footage so crisp that at first glance, the slow motion spots, made entirely with practical effects, look like clever CG. The result is a series of vivid, high-definition masterpieces, each appearing as a living still life.
CreditsClient Squarespace David Lee, chief creative officer; Ness Higson, creative director; Jenn Grossman, creative partnerships; Donovan Mafnas, Luis Gonzalez, Michelle Liv, designers. Creative SpecialGuest Aaron Duffy, partner/executive creative director; Jonathan Emmerling, creative director; Barry Gilbert, producer; Morgan Harary, sr. art director; Eddy Choi, jr. art director; Chloe Corner, creative development. Production 1stAveMachine Sam Penfield, partner/executive producer; Tim Brown, director; Lisanne McDonald, head of production; John Loughlin, VFX supervisor; Alec Sash, line producer; Martin Ahlgren, DP; Dylan Griffin, still photographer; Clement Price-Thomas, production designers; Karl Amdal, Jonathan Vitagliano, editors; Michael Glen, Joseph Pistono, Gerald Mark Soto, compositors. Postproduction Ricart & Co. Seth Ricart, color grading. Sound Design Joseph Fraioli. Music Sofia Hultquist, composer. Music NoiseRacket Brienne Rose, music supervision. Audio Post Gramercy Post
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More