"Defender: No Time To Die" is a TV/cinema campaign for the Land Rover Defender. This tie-in spot to the upcoming James Bond film No Time To Die was created by agency Spark44 and showcases the Defender vehicle’s extreme off-road capability. The idea was to exhibit the New Defender’s off-road features in the most challenging environment imaginable–by the stunt team on the set of No Time To Die. The ultimate product demonstration for the ultimate off-road vehicle.
Brian Fraser, global chief creative officer at Spark44, said, “This campaign is a celebration of what happens when two of the most iconic British brands come together and of course it’s delivered with just a little smile.”
Credits
Client Land Rover Defender Agency Spark44 Brian Fraser, global chief creative officer; Lee Aldridge, creative director; Andrew Edelston, Al Brown, creatives; Maggie Blundell, sr. producer; Elizabeth Newton, assistant producer. Production Eon Productions Cary Fukunaga, Alexander Witt, directors. Editorial Chinagraph London VFX Jam/Chinagraph London Audio Clearcut
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
