Yuval and Merav Nathan directed this Annie Award-winning spot via Acme Filmworks for agency Branding, Miami and Madrid. Animators on this stop motion ad were Yuval Nathan, Guy Ben-Shitrit and Pete Levin.
Credits
Animation: Acme Filmworks, Hollywood, Calif. Yuval & Merav Nathan, directors; Ron Diamond, exec producer; Gwynn Adik, co-exec producer; Donna Waxstein, producer; Rich Thomas, DP; Yuval Nathan, Guy Ben-Shitrit, Pete Levin, animators; Merav Nathan, production designer; Tricia O’Connell, art director; Maureen Burke, wardrobe; George Khair, postproduction supervisor; Scott Coleman, technical support.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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