A man is sitting nervously in a hospital waiting room. A surgeon comes out and tells him his wife is going to be fine. The doctor then goes to scrub up. When he takes off his shirt, the viewer sees he has tattoos across his stomache. a narrator comes in “when you keep an at risk kid in school there not telling how many lives you save. Southwest key keeps more kids in school and out of jail.”
Credits
Agency: Southwest Key (in-house) Cindy Casares, copywriter; Kristal Kinder, art director Production Company: Chelsea Kathi Prosser, director; Katy Greene, executive producer; Valerie Druckman, producer; Mark Williams, DP. Editorial: Final Cut Mike Colao, editor; Rana Martin, producer. Postproduction: The Mill New York Tom Poole, colorist Music: Human Sound Design: Human Audio: Final Cut Roland Alley, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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