This latest spot in Southern Comfort’s “Whatever’s Comfortable” campaign introduces us to Shark, a female character with a distinctive manicure. It’s all part of the campaign mantra which champions the attitude to be yourself.
Steve Rogers of Biscuit Filmworks directed for Wieden+Kennedy New York.
Client Brown Forman/Southern Comfort Agency Wieden+Kennedy New York Susan Hoffman, executive creative director; Jimm Lasser, Caleb Jensen, creative directors; Laddie Peterson, Jeff Dryer, creatives; Orlee Tatarka, producer; Nick Setounski, head of content production. Production Biscuit Filmworks Steve Rogers, director; Holly Vega, exec producer; Shawn Lacy, managing director; Kathy Rhodes, line producer; Benoit Delhomme, DP. Editorial Mackenzie Cutler Gavin Cutler, editor; Ryan Steele, assistant editor; Sasha Hirschfeld, post executive producer. VFX The Mill Orlaith Finucane, Aleen Kim, VFX sr. producers. Jade Kim, lead Flame artist/creative direcxtor; Margolit Steiner, Flame artist/creative director; Laurent Giaume, CG artist. Music/Sound Design Song: “Litte Red Riding Hood” Bushwalla, lead vocals; Sallie Ford, background vocals; Graeme Gibson, Sallie Ford, instrumentals. Music Walker Audio Post Sonic Union Steve Rosen, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
