This latest spot in Southern Comfort’s “Whatever’s Comfortable” campaign introduces us to Shark, a female character with a distinctive manicure. It’s all part of the campaign mantra which champions the attitude to be yourself.
Steve Rogers of Biscuit Filmworks directed for Wieden+Kennedy New York.
Client Brown Forman/Southern Comfort Agency Wieden+Kennedy New York Susan Hoffman, executive creative director; Jimm Lasser, Caleb Jensen, creative directors; Laddie Peterson, Jeff Dryer, creatives; Orlee Tatarka, producer; Nick Setounski, head of content production. Production Biscuit Filmworks Steve Rogers, director; Holly Vega, exec producer; Shawn Lacy, managing director; Kathy Rhodes, line producer; Benoit Delhomme, DP. Editorial Mackenzie Cutler Gavin Cutler, editor; Ryan Steele, assistant editor; Sasha Hirschfeld, post executive producer. VFX The Mill Orlaith Finucane, Aleen Kim, VFX sr. producers. Jade Kim, lead Flame artist/creative direcxtor; Margolit Steiner, Flame artist/creative director; Laurent Giaume, CG artist. Music/Sound Design Song: “Litte Red Riding Hood” Bushwalla, lead vocals; Sallie Ford, background vocals; Graeme Gibson, Sallie Ford, instrumentals. Music Walker Audio Post Sonic Union Steve Rosen, mixer.
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
