Sophie Muller, signed to production house PRETTYBIRD UK and US, has directed the music video for Shakespears Sister’s “All the Queen’s Horses.” The track is the first new material in 26 years from Shakespears Sister and their first release since signing to the reformed London Records. Siobhan Fahey and Marcella Detroit formed Shakespears Sister in the early ‘90s and Muller shot the videos for the band’s iconic tracks “I Don’t Care” and “Stay.”
The “All The Queen’s Horses” video features a cameo from Morgan McMichaels, star of Ru Paul’s Drag Race, and makes light of the feud between Fahey and Detroit, who reconciled their differences recently before recording new material.
Fahey commented on the video: “Shakespears Sister musically is me and Marcy but visually it’s me, Marcy and Sophie. Without her, a big part of the artistry and the story would be missing. It made me cry the first three times I watched it.”
Detroit added, “I think what Sophie did with it as well was brought a sense of healing, a sense of us making fun of ourselves and being okay with the whole drama that ensued between us. I just think it’s perfect.”
CreditsClient/Artist Shakespears Sister (Siobhan Fahey & Marcella Detroit)/London Records Production PRETTYBIRD Sophie Muller, director; Judy Blitz Craig, producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More