Andrew Douglas of Anonymous Content directed this visual tour de force with special effects by The Mill, London, in which a Sony HD camera falls off a mountain during a movie shoot, shattering not into pieces but into other high-tech Sony products, which in turn upon subsequent impacts shatter into yet other products, showcasing Sony’s DNA for HD technologies.
Credits
Agency: 180 LA Production Company: Anonymous Content Andrew Douglas, director Visual Effects: THE MILL, London Tom Bussell, VFX supervisor; Ben Turner, VFX supervisor, lead Flame/2D artist; Rick Thiele, lead lighting and rendering; Mel Tonkin, lead animator; Paul Wilmot, Flame; Darren Christie, lead Shake aratist; Angela Jackson, producer; Miles Petitt, CG studio manager; Aidan Gibbons, Alex Doss, Alex Hammond, Andy Nicholas, Daniel Elloit, Douglas Lawrence, Edware Shires, Eva Kuehlmann, Francois Malary, James Spillman, Jason King, Jonathan Vuillemin, Mario Ucci, Oscar Gonzales, Peter Devlin, Richard Costin, Sam Driscoll, Simon Clark, CG team.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment