A young boy is sitting outside on a dusty hill. He sees something being thrown to him, jumps up, and catches an oval Portable PlayStation (PSP). He and throws it to three men hanging out near their cars . They catch it, use it for a minute, and then toss it to a man playing basketball. The player catches it, uses it and throws it to a boy arguing with his girlfriend. She grabs it and tosses it to be caught by a convertible car full of men. They toss it and the original boy catches it as he is walking away from where he was sitting. He begins to play as he walks away.
Credits
Agency: TBWA/Chiat/Day, Inc Jerry Gentile, creative director; Brett Craig, associate creative director/copywriter; Doug Mukai, associate creative director/art director; Anh-Thu Le, producer. Production Company: Believe Media Jan Vogel and Rene Villar-Rios, directors/DPs; Freya Bardeli, production designer; Liz Silver, Gerard Cantor and Luke Thornton, executive producers; Hani Selim, producers. Shot on location in Los Angeles. Editorial: Venice Beach Editorial Bill Chessman, editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Zoic Studios John Shirley, visual effects artist. Music: Elias Arts Ben Kahle, composer. Audio: RavensWork Eric Ryan, mixer.
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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