A young boy is sitting outside on a dusty hill. He sees something being thrown to him, jumps up, and catches an oval Portable PlayStation (PSP). He and throws it to three men hanging out near their cars . They catch it, use it for a minute, and then toss it to a man playing basketball. The player catches it, uses it and throws it to a boy arguing with his girlfriend. She grabs it and tosses it to be caught by a convertible car full of men. They toss it and the original boy catches it as he is walking away from where he was sitting. He begins to play as he walks away.
Credits
Agency: TBWA/Chiat/Day, Inc Jerry Gentile, creative director; Brett Craig, associate creative director/copywriter; Doug Mukai, associate creative director/art director; Anh-Thu Le, producer. Production Company: Believe Media Jan Vogel and Rene Villar-Rios, directors/DPs; Freya Bardeli, production designer; Liz Silver, Gerard Cantor and Luke Thornton, executive producers; Hani Selim, producers. Shot on location in Los Angeles. Editorial: Venice Beach Editorial Bill Chessman, editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Zoic Studios John Shirley, visual effects artist. Music: Elias Arts Ben Kahle, composer. Audio: RavensWork Eric Ryan, mixer.
Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
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