Folk music is played while views of an empty San Francisco street incline are shown. Many small colorful rubber balls come bouncing down the hill. The air is filled with these colored spots. Different perspectives of the balls bouncing down the hilly San Francisco streets are shown. The balls collect in a colorful pile at the bottom of a street. At the end of the commercial the words “Colour. Like no other. Bravia New LCD Invention.”
Credits
Agency: Fallon | London Richard Flintham, creative director; Juan Cabral, art director/copywriter; Nicky Barnes, producer Production Company: MJZ Nicolai Fuglsig, director; Nell Jordan producer; Joaquin Baca Asay, DP Editorial: Whitehouse Post Productions, London Russell Icke, editor Visual Effects: THE MILL, London Adam Scott, colorist; Neil Davies, Flame artist; Laurent Makowski, 3D animator, Jordi Bares, Robert Kolbiens, 3D supervisors Audio: Wave Studio Parv Thind, audio post engineer/sound designer
Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
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