This series of viral films stars a fan of Sony PSP’s Syphon Filter: Logan’s Shadow who recreates the new spy fighting maneuvers that Gabe Logan, the game’s hero, uses to battle the Somali pirates. The films were shot with a Sony DCR-HC38 Mini DV camcorder, with game footage shown at the end of the clips shot off the PSP screen, because that’s how a fan would have done it.
Credits
Agency: TBWAChiatDay, Los Angeles Rob Schwartz, ecd; Brett Craig, Nick Davidge, creative directors; Doug Mukai, associate creative director; Robert Calabro, Patrick O’Rourke, copywriters; Stephen Chow, art director; Stan Fiorito, group account director; Jiah Choi, management supervisor; Stacia Shields, account supervisor; Kelly Fitzgerald, account executive; Nancy Hwang, agency producer Production Company: Epoch Films, LA Office Matt Lenski, director; Jerry Solomon, executive producer; Aza Jacobs, dp; Pat Harris, producer; Ted Hayash, camera operator Editorial: chrome Deane Miyahira, Paul Plew, editors; Angela Dorian, editorial producer; Deanne Mehling, editorial executive producer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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