Building anticipation for the rolling out of the PS4, this epic spot takes gamers deep into scenes from a few of PlayStation's most popular and eagerly awaited games while players push themselves and each other to greatness. The message: Every day is the "perfect day" on the PS4, especially the day you first try it. VFX house is The Mill New York. Agency is BBH NY.
Credits
Client: Sony PlayStation Agency: BBH New York. John Patroulis, chief creative officer; Ari Weiss, executive creative director; Tim Nolan, interactive creative director; Gerard Caputo, Chris Maiorino, creative directors/creatives; Jennifer Moore Bell, lead sr. producer; Kate Morrison, sr. producer; Justin Booth-Clibborn, head of integrated production; Ian Hart, copywriter; Dave Brown, art director; Rahim Masunu, visual designer; Kelly Bignell, UX designer; Martin Mlekicki, lead producer; Victoria Fishel, digital producer. Production Company: MJZ Matthijs Van Heijningen, director; Joost Van Gelder, DP; David Zander, president; Scott Howard, exec producer; Donald Taylor, producer; Robin Brown, production designer. Bohemia Sherry Baumgart, local production company producer. HAUS (production partner) Rasmus Blaesbjerg, creative director; Dino Petrone, technology lead; Claudine Nichols, sr. producer; Tracey McAvoy, digital producer. Editorial: Union Editorial Jono Griffith, editor; Caryn Maclean, exec producer; Sara Mills, sr. producer; Megan Swados, assistant editor. Visual Effects: Legacy Effects US wardrobe construction The Mill New York Sean Costelloe, exec producer; Charlotte Arnold, Will Mok, sr. producers; Heath Raymond, color producer; Gavin Wellsman, Joji Tsuruga, shoot supervisors; Fergus McCall, colorist; Gavin Wellsman, 2D lead artist; Joji Tsuruga, 3D lead artist; John Mangia, Leonardo Costa, Jeff Robins, Emily Bloom, 2D compositing artists; Leon Woods, Alex Dreiblatt, Jeff Butler, additional 2D; Jeffrey Lee, 3D animation lead; Olivier Mitonneau, 3D lighting lead; Nicolas Couret-Chailloux, 3D FX; Wyatt Savarese, Hassan Taimur, 3D Massive; Corey Langelotti, Elizabeth Mitchell, Yoann Gouraud, Quentin Sauvinet, Lauren Shields, 3D artists; Kristin Johnson; matte painting; Tetsuro Mise, design. SCANable, The Woodlands, Texas. Travis Reinke, LiDAR services Trace VFX, Mumbai, India Rotoscoping and tracking Music: Lou Reed. Audio: Human Sound design/additional music: Sound Lounge Tom Jucarone, mixer.
Discipline:Visual Effects
Genre:Comedy
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
Vanish, BETC Havas and LOBO Reveal The Invisible Stains Of Bullying
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
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