Building anticipation for the rolling out of the PS4, this epic spot takes gamers deep into scenes from a few of PlayStation's most popular and eagerly awaited games while players push themselves and each other to greatness. The message: Every day is the "perfect day" on the PS4, especially the day you first try it. VFX house is The Mill New York. Agency is BBH NY.
Credits
Client: Sony PlayStation Agency: BBH New York. John Patroulis, chief creative officer; Ari Weiss, executive creative director; Tim Nolan, interactive creative director; Gerard Caputo, Chris Maiorino, creative directors/creatives; Jennifer Moore Bell, lead sr. producer; Kate Morrison, sr. producer; Justin Booth-Clibborn, head of integrated production; Ian Hart, copywriter; Dave Brown, art director; Rahim Masunu, visual designer; Kelly Bignell, UX designer; Martin Mlekicki, lead producer; Victoria Fishel, digital producer. Production Company: MJZ Matthijs Van Heijningen, director; Joost Van Gelder, DP; David Zander, president; Scott Howard, exec producer; Donald Taylor, producer; Robin Brown, production designer. Bohemia Sherry Baumgart, local production company producer. HAUS (production partner) Rasmus Blaesbjerg, creative director; Dino Petrone, technology lead; Claudine Nichols, sr. producer; Tracey McAvoy, digital producer. Editorial: Union Editorial Jono Griffith, editor; Caryn Maclean, exec producer; Sara Mills, sr. producer; Megan Swados, assistant editor. Visual Effects: Legacy Effects US wardrobe construction The Mill New York Sean Costelloe, exec producer; Charlotte Arnold, Will Mok, sr. producers; Heath Raymond, color producer; Gavin Wellsman, Joji Tsuruga, shoot supervisors; Fergus McCall, colorist; Gavin Wellsman, 2D lead artist; Joji Tsuruga, 3D lead artist; John Mangia, Leonardo Costa, Jeff Robins, Emily Bloom, 2D compositing artists; Leon Woods, Alex Dreiblatt, Jeff Butler, additional 2D; Jeffrey Lee, 3D animation lead; Olivier Mitonneau, 3D lighting lead; Nicolas Couret-Chailloux, 3D FX; Wyatt Savarese, Hassan Taimur, 3D Massive; Corey Langelotti, Elizabeth Mitchell, Yoann Gouraud, Quentin Sauvinet, Lauren Shields, 3D artists; Kristin Johnson; matte painting; Tetsuro Mise, design. SCANable, The Woodlands, Texas. Travis Reinke, LiDAR services Trace VFX, Mumbai, India Rotoscoping and tracking Music: Lou Reed. Audio: Human Sound design/additional music: Sound Lounge Tom Jucarone, mixer.
Discipline:Visual Effects
Genre:Comedy
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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