The second iteration of the “Get Your Own” campaign for the Sony PlayStation Portable Media Player includes a web video spot on an escalator. As one guy tries to move up the down escalator to view another guy’s PSP, he is rebuffed and the “get your own” message is clear. The spot plays as pre-rolls, in banners and on the PSP site.
Credits
Agency: TBWA/Chiat/Day, Inc Brett Craig, Nick Davidge, creative directors; Todd Murphy, copywriter; Joey Danluck, art director; Maresa Wickham, producer Production Company: Tool of North America Sam Cadman, director; Mark Plummer, dp; Angela Jones Solomon, line producer; Jennifer Siegel, Brian Latt, executive producers Editorial: Venice Beach Editorial Greg Young, editor; Patricia Gushikuma, editorial producer Postproduction: Zoic Studios Fefo De Souza, online artist Audio: Margarita Mix Hollywood Jeff Levy, sound designer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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