In this offbeat spot, a surgeon equips a robot with thumbs, opening all kinds of possibilities, including enhanced gaming–all to the beat of music from Thwak! Music, New York, with principal sound design from Sam Shaffer of MacKenzie Cutler, New York. Joe O’Connell of Blast was the audio mixer and contributed sound design as well. Noam Murro of Biscuit Filmworks directed for McCann Worldgroup, New York.
CreditsAgency: McCann Worldgroup Mike Boris, executive music producer. Production Company: Biscuit Filmworks Noam Murro, director. Music: Thwak! Music Tony Verderosa, music supervisor/composer/sound designer; Mark Petrie, composer/sound designer. Sound Design: MacKenzie Cutler Sam Shaffer, primary sound designer. Audio: blast Joe O'Connell, engineer/sound designer.
Apple, TBWA\Media Arts Lab, Director David Shane, Bella Ramsey Honor A Dearly Departed Fish
Actress Bella Ramsey (Game of Thrones, The Last of Us) comes to the rescue--with the help of Apple Intelligence as her iPhone 16 Pro whips up a video remembrance of a child’s dearly departed pet, Swimmy the fish. The personal context provided by Apple Intelligence thus relieves an adult, presumably the girl’s father, from the responsibility of fashioning a eulogy he’s clearly ill-equipped to deliver. In fact, he can’t even remember the beloved pet’s name, referring to Swimmy as “Fishy.” David Shane of production company O Positive directed and Oscar-winning (Mank) cinematographer Erik Messerschmidt lensed the three-spot campaign starring Ramsey, including this :45 centered on Apple Intelligence’s capacity for creating custom memory movies. The spots from agency TBWAMedia Arts Lab in L.A. and Sydney, appear on broadcast, YouTube, online video, cinema in select markets, and social media. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/20011556/Apple-Intelligence-Custom-memory-movies-iPhone-16-Pro.mp4"][/video] Read More