In this offbeat spot, a surgeon equips a robot with thumbs, opening all kinds of possibilities, including enhanced gaming–all to the beat of music from Thwak! Music, New York, with principal sound design from Sam Shaffer of MacKenzie Cutler, New York. Joe O’Connell of Blast was the audio mixer and contributed sound design as well. Noam Murro of Biscuit Filmworks directed for McCann Worldgroup, New York.
Agency: McCann Worldgroup Mike Boris, executive music producer. Production Company: Biscuit Filmworks Noam Murro, director. Music: Thwak! Music Tony Verderosa, music supervisor/composer/sound designer; Mark Petrie, composer/sound designer. Sound Design: MacKenzie Cutler Sam Shaffer, primary sound designer. Audio: blast Joe O’Connell, engineer/sound designer.
Top Spot of the Week: Frรฉdรฉric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frรฉdรฉric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled โPS5 | Play Has No Limits,โ this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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