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CreditsVisual Effects/Animation: 1stAveMachine, Brooklyn, NY/Tronco, Buenos Aires Nico Casavecchia, creative director; Tomi Dieguez, director; Chini, lead designer; Assembly, 3D art; Martin Garro, 2D animation. Plenty, Buenos Aires Ines Palmas, head of production; Pablo Alfieri and Mariano Farías, 3D art and animation directors (Toolbox: Avid, Adobe Suite--mostly After Effects, Cinema 4D, Blender) Agency: 72andSunny, Los Angeles Production: 1stAveMachine, Brooklyn, NY/Tronco, Buenos Aires Tomi Dieguez, director
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More