A room comes to life as a Sonos sound system sparks a clay animation outpouring of visuals. The audio catalyst is Sylvan Esso's song "Hey Mami" coupled with a score by stimmung. 1stAveMachine produced for agency 72andSunny.
Credits
Client Sonos Music/Sound Song: Sylvan Esso’s “Hey Mami” stimmung, Santa Monica, Calif. Ceinwyn Clark, exec producer; Kristina Iwankiw, music producer; Rory Doggett, music editor Audio Post: Lime Studios, Santa Monica, Calif. Loren Silber, mixer. Agency: 72andSunny, Los Angeles Production: 1stAveMachine, Brooklyn, NY Tronco, Buenos Aires Tomas Dieguez, director
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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