A room comes to life as a Sonos sound system sparks a clay animation outpouring of visuals. The audio catalyst is Sylvan Esso's song "Hey Mami" coupled with a score by stimmung. 1stAveMachine produced for agency 72andSunny.
CreditsClient Sonos Music/Sound Song: Sylvan Esso’s “Hey Mami” stimmung, Santa Monica, Calif. Ceinwyn Clark, exec producer; Kristina Iwankiw, music producer; Rory Doggett, music editor Audio Post: Lime Studios, Santa Monica, Calif. Loren Silber, mixer. Agency: 72andSunny, Los Angeles Production: 1stAveMachine, Brooklyn, NY Tronco, Buenos Aires Tomas Dieguez, director
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More