This PSA for the Alzheimer Society of Calgary and Dementia Network Calgary captures the intimate nature of memory loss.
In the 45-second spot, a woman is recalling her brother’s experience as a soldier in World War II. As he runs through a forest dodging bullets in a flashback, she struggles to recount details of the story–the timeline, his rank, the nature of his injuries–before giving up.
The tagline appears: “Dementia takes more than memories.”
Created and directed by Andy Ferreira of Toronto-based Someplace Nice, “Forgetting The Past” is a heartbreaking reminder of the emotional and physical tolls degenerative brain diseases take on individuals and their families.
“Forgetting The Past” is currently appearing online and will be broadcast on regional television stations in Calgary.
CreditsClient Alzheimer Society of Calgary & Dementia Network Calgary Production Someplace Nice, Toronto Andy Ferreira, director/writer; Chilo Fletcher, exec producer; Kristofer Bonnell, DP; Adam McCloy, line producer; Sheri Warner, wardrobe stylist; Andrew Morton, production designer. Casting Jigsaw Casting Shasta Lutz, casting director. Editorial Craftship Media Sheenah Jennings, editor. Color and Finishing Nice Shoes Roslyn di Sisto, colorist; Adrian Gluvakovich, color/VFX assistant; Matt Greenwood, creative director/art director; Kristen Van Fleet, exec producer. Sound Design/Music Vapor RMW Brendan Quinn, audio creative director; Kevin Chamberlain, sound designer; Julian Rudd, audio engineer; Kailee Nowosad, audio producer.
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