Ah, the power of miscommunication. A girl walks out of class and tells her friend, “I completely choked on that test.” Overhead by another student, she relays on her cell phone that “Lisa totally choked.” As the message moves from one person to the next, it becomes that Lisa choked and died. A high school vigil is held in Lisa’s memory; when she walks in, kids disperse, horrified as if they’ve seen a ghost. Solo’s slogan: “Spread the word.”
Credits
Agency: Rethink Advertising Chris Staples, Ian Grais, creative directors; Rob Tarry, associate creative director/writer; Noreel Asuro, art director; Ann Rubenstein, producer; Tracey Chapple, account director Production Company: Reginald Pike,Wave Productions Brian Lee Hughes, director; James Davis, Josefina Nadurata, executive producers; Amalie Bruun, producer; Tico Poulakakis, DP.
,Craig Zarazum, audio post mixer/sound designer Editorial: Cycle Media Matthew Griffiths, offline/online editor Postproduction: Technicolor | Vancouver Claudio Sepulveda, colorist
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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