Actress Evan Rachel Wood becomes Evan Rachel “Would” in this short for Wildfang, a growing fashion line which is branded with a fearless tomboy spirit and a propensity for breaking the rules. Thus Wood’s “Would” attitude is a perfect fit as she goes on a journey with an attitude of being game for anything and everything.
Produced and conceived by Portland, Ore.-based creative agency Sockeye, the video–titled Evan Rachel Would— was directed by indie filmmaker James Westby (Film Geek, The Auteur, Rid of Me). The short also features Sonic Youth bassist Kim Gordon (who has just released her own candid memoir "Girl In A Band") as well as a star turn from Beth Ditto. Sports fans will recognize NBA star Robin Lopez of the Portland Trailblazers who makes a cameo appearance.
In addition to the short film, Wildfang and Wood have teamed to create a series of exclusive t-shirts that will raise funds for revolutionary charity Friends of the Children. Established in 1993, Friends of the Children is working to break the cycle of generational poverty, by providing professional, full time and long-term mentors to more than 1,400 of the highest risk children across the U.S. and U.K., committing to each child from kindergarten through to graduation. The tees will retail at $40 and 100% of the profits will go directly to Friends of the Children.
Credits
Client Wildfang Agency/Production Sockeye James Westby, director/editor/writer; Ryan Crisman, executive producer; Emma McIlroy, creative director/writer; Taralyn Thuot, Andy Fraser, Peter Metz, creative directors; Emily Jensen, Annie Vieira, writers; Stacy Lorts, producer; Kevin Fletcher, DP; Jenelle Giordano, Taralyn Thuot, art direction; Dennis Brenhaug, 1st assistant director; Toby Fleischman, makeup artist; Cory Sorenson, 1st AC; Brent Butler, 2nd AC; Sean Rawls, DIT. Sound Design Digital One Audio Anna Rieke, sound mixer. Post George Costakis, colorist. Music What’s Up by 4 Non Blondes, courtesy of Sony/ATV, Linda Perry & Covered Records; Reverie by Debussy, courtesy of Rumblefish; La Mer by Debussy, courtesy of musopen.org, Creative Commons; Aquarium by Saint-Saens, courtesy of musopen.org, Creative Commons; Wildwood Flower by Carter Family, Public Domain/Creative Commons; Original composition, Jason Wells. Cast Evan Rachel Wood, Beth Ditto, Kim Gordon, Robin Lopez, Darius Pierce, Roz Roseman, Janet Day, Patty Price-Yates, Sarasvati Kukreti, Parker Hall
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
