Created by BBDO New York, this Snickers’ Super Bowl spot entitled “Marilyn” goes back to 1955 (even leveraging the candy bar’s packaging of the 1950s) and features a hungry Marilyn Monroe on the set of the classic film The Seven Year Itch. In the :30, the hungry blonde bombshell transforms into a cranky version of herself, played by actor Willem Dafoe.

The latest iteration of “You’re Not You When You’re Hungry” campaign, this spot–directed by Jim Jenkins of O Positive–also includes Eugene Levy in the role of a stage hand who’s charged with the task of making Marilyn’s dress flap in the wind above a New York City subway grate, an iconic cinema scene.

VFX house was The Mill. Ian MacKenzie of Mackcut edited the :30 with music from Storefront Music.

The :30 will air during the first quarter of the Big Game on Super Sunday.

Credits

Client Snickers Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Scott Mahoney, Dan Oliva, creative directors; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Alex Gianni, executive producer; Melissa Chester, executive music producer. Celebrity Talent and IP Rights Acquisition Brad Sheehan, The Marketing Arm Production O Positive Jim Jenkins, director; Ralph Laucella, Marc Grill, exec producers; Mauro Fiore, DP; Jason Edmonds, production designer. Editorial Mackcut Ian MacKenzie, editor; Sasha Hirschfeld, exec producer; Sabina-Elease Utley, producer; Mike Leuis, assistant editor; Sam Shaffer, sound design.  Audio Post Heard City Keith Reynaud, mixer; Gloria Pitagorsky, exec producer. Music Storefront Music Adam Elk, John “Scrapper” Sneider, arrangers; Darien Scott Shulman, Doug Katsaros, composers; Alex Fulton, producer. Post/VFX The Mill New York Adam Isidore, exec producer; Michael Scarcella, producer; Nathan Kane, VFX supervisor/2D lead artist; Heather Kennedy, 2D artist; Aran Quinn, designer; Fergus McCall, colorist.

Toolbox: Flame, Nuke, After Effects, Baselight

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