Created by BBDO New York, this Snickers’ Super Bowl spot entitled “Marilyn” goes back to 1955 (even leveraging the candy bar’s packaging of the 1950s) and features a hungry Marilyn Monroe on the set of the classic film The Seven Year Itch. In the :30, the hungry blonde bombshell transforms into a cranky version of herself, played by actor Willem Dafoe.
The latest iteration of “You’re Not You When You’re Hungry” campaign, this spot–directed by Jim Jenkins of O Positive–also includes Eugene Levy in the role of a stage hand who’s charged with the task of making Marilyn’s dress flap in the wind above a New York City subway grate, an iconic cinema scene.
VFX house was The Mill. Ian MacKenzie of Mackcut edited the :30 with music from Storefront Music.
The :30 will air during the first quarter of the Big Game on Super Sunday.
Credits
Client Snickers Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Scott Mahoney, Dan Oliva, creative directors; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Alex Gianni, executive producer; Melissa Chester, executive music producer. Celebrity Talent and IP Rights Acquisition Brad Sheehan, The Marketing Arm Production O Positive Jim Jenkins, director; Ralph Laucella, Marc Grill, exec producers; Mauro Fiore, DP; Jason Edmonds, production designer. Editorial Mackcut Ian MacKenzie, editor; Sasha Hirschfeld, exec producer; Sabina-Elease Utley, producer; Mike Leuis, assistant editor; Sam Shaffer, sound design. Audio Post Heard City Keith Reynaud, mixer; Gloria Pitagorsky, exec producer. Music Storefront Music Adam Elk, John “Scrapper” Sneider, arrangers; Darien Scott Shulman, Doug Katsaros, composers; Alex Fulton, producer. Post/VFX The Mill New York Adam Isidore, exec producer; Michael Scarcella, producer; Nathan Kane, VFX supervisor/2D lead artist; Heather Kennedy, 2D artist; Aran Quinn, designer; Fergus McCall, colorist.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
