A bloodthirsty mob screams for the execution of the king who betrayed them. However the mood of this medieval “thumbs-down” scenario is broken when a contemporary young man appears, chomping on a Snickers bar. He asks the bewildered crowd, “Is this really about Eddie using all your tax money to build a hot tub or is everyone just feeling a little down because they’re hungry?” The mob calms down, nodding in agreement. A voiceover concludes: “Snickers. Maybe you’re just hungry.”
Agency: BBDO Toronto Jack Neary, chief creative officer; Patrick Scisson, associate creative director/copywriter; Mark Mason, associate creative director/art director; Sam Benson, producer. Production Company: Spy Films,Strawberry Films Charley Stadler, director; Carlo Trulli, executive producer; Fraser Taggart, DP.,Katalin Krammer, producer. Editorial: Panic & Bob, Toronto David Baxter, editor. Postproduction: Notch Billy Ferwerda, colorist Music: The EggPlant Rocco Gagliese, composer; Steve D๏ฟฝAngelo, composer. Sound Design: The EggPlant Rocco Gagliese, sound designer Audio: The EggPlant Nathan Handy, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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