A Halloween lawn display is a beautiful thing, putting you and onlookers into the mood of the season. But things can go awry if you put your display piece together while in need of a snack. Exhibit A comes in the form of this Snickers spot, “Zombie,” in which a large mechanical zombie doesn’t exactly look menacing as intended. Instead he’s twerking like crazy. A mother and child pass by–she has a look of disbelief and then shoos her kid away from the gyrating zombie.
The couple who set up the zombie mull over what went wrong. The wife concludes they must have missed a step in the directions. Her hubby is a bit bewildered. A supered message appears on screen: “Confused. Maybe you just need a Snickers.”
Pete Marquis directed “Zombie” via production house Good Behavior for BBDO New York.
CreditsClient Mars, Snickers Agency BBDO New York Chris Beresford-Hill, worldwide chief creative officer; Peter Kain, Marcelo Nogueira, executive creative directors; Sara Carr, Jason Goldberg, creative directors; Alex Gianni, head of production; Kimberly Clarke, Becky Burkhard, group executive producers; Danny Milkis, Julia Millison, music producers; Nancie Luppino, strategy director; Derek Zimmerman, VP, marketing science group director. Production Company Good Behavior Pete Marquis, director; Victoria Guenier, exec producer; Adam Lawson, line producer; Adam Marsden, DP; Alexis DeBad, production designer. Editorial Mackcut Pamela Petruski, editor; Louisa Phillips, assistant editor; Gina Pagano, exec producer; Katya Meyer, producer. Telecine Company 3 NY Tim Masick, colorist; Alexandra Garcia Ortiz, producer. Animation/VFX House Special Julie Ragland, EP/head of marketing; Alix Iverson, line producer; Kirk Kelley, creative director; Patrick Van Pelt, lead technical director; Michelle Ross, Gabe Sprenger, CG animators; Josh Tonneson, modeling/texture artist; Matt Reslier, CG lighter; Cam Williams, editor. Audio Sound Lounge Tom Jucarone, engineer; Dana Villereal, producer.
The Best Work You May Never See: Perlorian Brothers, Arrivals + Departures “Reel It In” For Fisherman’s Friend
Lozenge brand Fisherman’s Friend rolled out its “Reel It In” campaign, including this centerpiece spot featuring a colorful cast of hotel characters such as a bellhop, a singer and a set of twins. We see how Fisherman’s Friend--in the form of an ubiquitous fisherman character--can soothe a variety of throat ailments, from sore throats and raspy voices to persistent coughs.
The lighthearted package of spots for the Canadian market was directed by the Perlorian Brothers via Toronto production house Merchant for agency Arrivals + Departures.
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