A Halloween lawn display is a beautiful thing, putting you and onlookers into the mood of the season. But things can go awry if you put your display piece together while in need of a snack. Exhibit A comes in the form of this Snickers spot, “Zombie,” in which a large mechanical zombie doesn’t exactly look menacing as intended. Instead he’s twerking like crazy. A mother and child pass by–she has a look of disbelief and then shoos her kid away from the gyrating zombie.
The couple who set up the zombie mull over what went wrong. The wife concludes they must have missed a step in the directions. Her hubby is a bit bewildered. A supered message appears on screen: “Confused. Maybe you just need a Snickers.”
Pete Marquis directed “Zombie” via production house Good Behavior for BBDO New York.
Credits
Client Mars, Snickers Agency BBDO New York Chris Beresford-Hill, worldwide chief creative officer; Peter Kain, Marcelo Nogueira, executive creative directors; Sara Carr, Jason Goldberg, creative directors; Alex Gianni, head of production; Kimberly Clarke, Becky Burkhard, group executive producers; Danny Milkis, Julia Millison, music producers; Nancie Luppino, strategy director; Derek Zimmerman, VP, marketing science group director. Production Company Good Behavior Pete Marquis, director; Victoria Guenier, exec producer; Adam Lawson, line producer; Adam Marsden, DP; Alexis DeBad, production designer. Editorial Mackcut Pamela Petruski, editor; Louisa Phillips, assistant editor; Gina Pagano, exec producer; Katya Meyer, producer. Telecine Company 3 NY Tim Masick, colorist; Alexandra Garcia Ortiz, producer. Animation/VFX House Special Julie Ragland, EP/head of marketing; Alix Iverson, line producer; Kirk Kelley, creative director; Patrick Van Pelt, lead technical director; Michelle Ross, Gabe Sprenger, CG animators; Josh Tonneson, modeling/texture artist; Matt Reslier, CG lighter; Cam Williams, editor. Audio Sound Lounge Tom Jucarone, engineer; Dana Villereal, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
