A Halloween lawn display is a beautiful thing, putting you and onlookers into the mood of the season. But things can go awry if you put your display piece together while in need of a snack. Exhibit A comes in the form of this Snickers spot, โZombie,โ in which a large mechanical zombie doesnโt exactly look menacing as intended. Instead heโs twerking like crazy. A mother and child pass by–she has a look of disbelief and then shoos her kid away from the gyrating zombie.
The couple who set up the zombie mull over what went wrong. The wife concludes they must have missed a step in the directions. Her hubby is a bit bewildered. A supered message appears on screen: โConfused. Maybe you just need a Snickers.โ
Pete Marquis directed โZombieโ via production house Good Behavior for BBDO New York.
Credits
Client Mars, Snickers Agency BBDO New York Chris Beresford-Hill, worldwide chief creative officer; Peter Kain, Marcelo Nogueira, executive creative directors; Sara Carr, Jason Goldberg, creative directors; Alex Gianni, head of production; Kimberly Clarke, Becky Burkhard, group executive producers; Danny Milkis, Julia Millison, music producers; Nancie Luppino, strategy director; Derek Zimmerman, VP, marketing science group director. Production Company Good Behavior Pete Marquis, director; Victoria Guenier, exec producer; Adam Lawson, line producer; Adam Marsden, DP; Alexis DeBad, production designer. Editorial Mackcut Pamela Petruski, editor; Louisa Phillips, assistant editor; Gina Pagano, exec producer; Katya Meyer, producer. Telecine Company 3 NY Tim Masick, colorist; Alexandra Garcia Ortiz, producer. Animation/VFX House Special Julie Ragland, EP/head of marketing; Alix Iverson, line producer; Kirk Kelley, creative director; Patrick Van Pelt, lead technical director; Michelle Ross, Gabe Sprenger, CG animators; Josh Tonneson, modeling/texture artist; Matt Reslier, CG lighter; Cam Williams, editor. Audio Sound Lounge Tom Jucarone, engineer; Dana Villereal, producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
