SMUGGLER directing duo rubberband., in collaboration with Grammy Award-winning artist Lucky Daye, crafted this music video “N.W.A” which is comprised of just under 100 individually designed magazines. Taking inspiration from magazine culture of their youth, the directors decided to bring the pages to life in a first-of-its-kind performance video where the artist is seamlessly moving through the pages as the song unfolds.
To capture this, rubberband. programmed a robot to flip through the pages, taking the viewer on a journey through a living, breathing work of art. By combining different creative mediums such as fashion, editorial, music, and film, rubberband. have proven once again that their creativity and out-of-the-box thinking is an intrinsic part of their filmmaking DNA.
CreditsClient/Label RCA, Lucky Daye Production SMUGGLER rubberband., director; Elizabeth Doonan, Patrick Milling Smith, Brian Carmody, exec producer; Luigi Rossi, producer; Lottie Abrahams, line producer; Matt Benton, production manager; Zoah Broddus, Caleb Sherill, production coordinators; Kristen Knisley, 1st AD; Patrick Golan, DP; Logan Bik, motion control operator; AJ Crankshaw, motion control tech; Chris Bovee, robot programmer; Brian Covington, robot management; Miranda Lorenz, production designer; Hansel Martinez, Natalia Brito, art directors; Alexander-Julian Gibson, styling; Melanesia Hunter, makeup artist; Jarad “J-Touch” Reed, hair stylist; Nani Robinson, chief creative officer; Kate Antognini, casting director; Charlie Reader, Natalia Ribeiro, magazine designers; Leiman Chan, printing director; David Golberg, printing manager. Editorial Cabin Edit Dylan Edwards, editor; Carr Schilling, partner; Adam Becht, exec producer; Mary Stasili, Hope Duhaime post producers; Taylor Walsh, additional editor; Connie Chuang, Chris Wronka, assistant editors. Color Aubrey Woodiwiss, colorist. VFX Dara Hamidi, Dennis Kang. Animation James Siewert. 35mm Film Out Metropolis Post. Production Service Company LFR Productions Inc.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More