SMUGGLER directing duo rubberband., in collaboration with Grammy Award-winning artist Lucky Daye, crafted this music video “N.W.A” which is comprised of just under 100 individually designed magazines. Taking inspiration from magazine culture of their youth, the directors decided to bring the pages to life in a first-of-its-kind performance video where the artist is seamlessly moving through the pages as the song unfolds.

To capture this, rubberband. programmed a robot to flip through the pages, taking the viewer on a journey through a living, breathing work of art. By combining different creative mediums such as fashion, editorial, music, and film, rubberband.  have proven once again that their creativity and out-of-the-box thinking is an intrinsic part of their filmmaking DNA.

Credits

Client/Label RCA, Lucky Daye Production SMUGGLER rubberband., director; Elizabeth Doonan, Patrick Milling Smith, Brian Carmody, exec producer; Luigi Rossi, producer; Lottie Abrahams, line producer; Matt Benton, production manager; Zoah Broddus, Caleb Sherill, production coordinators; Kristen Knisley, 1st AD; Patrick Golan, DP; Logan Bik, motion control operator; AJ Crankshaw, motion control tech; Chris Bovee, robot programmer; Brian Covington, robot management; Miranda Lorenz, production designer; Hansel Martinez, Natalia Brito, art directors; Alexander-Julian Gibson, styling; Melanesia Hunter, makeup artist; Jarad “J-Touch” Reed, hair stylist; Nani Robinson, chief creative officer; Kate Antognini, casting director; Charlie Reader, Natalia Ribeiro, magazine designers; Leiman Chan, printing director; David Golberg, printing manager. Editorial Cabin Edit Dylan Edwards, editor; Carr Schilling, partner; Adam Becht, exec producer; Mary Stasili, Hope Duhaime post producers; Taylor Walsh, additional editor; Connie Chuang, Chris Wronka, assistant editors. Color Aubrey Woodiwiss, colorist. VFX Dara Hamidi, Dennis Kang. Animation James Siewert. 35mm Film Out Metropolis Post. Production Service Company LFR Productions Inc.

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