SMUGGLER directing duo rubberband., in collaboration with Grammy Award-winning artist Lucky Daye, crafted this music video “N.W.A” which is comprised of just under 100 individually designed magazines. Taking inspiration from magazine culture of their youth, the directors decided to bring the pages to life in a first-of-its-kind performance video where the artist is seamlessly moving through the pages as the song unfolds.
To capture this, rubberband. programmed a robot to flip through the pages, taking the viewer on a journey through a living, breathing work of art. By combining different creative mediums such as fashion, editorial, music, and film, rubberband. have proven once again that their creativity and out-of-the-box thinking is an intrinsic part of their filmmaking DNA.
Credits
Client/Label RCA, Lucky Daye Production SMUGGLER rubberband., director; Elizabeth Doonan, Patrick Milling Smith, Brian Carmody, exec producer; Luigi Rossi, producer; Lottie Abrahams, line producer; Matt Benton, production manager; Zoah Broddus, Caleb Sherill, production coordinators; Kristen Knisley, 1st AD; Patrick Golan, DP; Logan Bik, motion control operator; AJ Crankshaw, motion control tech; Chris Bovee, robot programmer; Brian Covington, robot management; Miranda Lorenz, production designer; Hansel Martinez, Natalia Brito, art directors; Alexander-Julian Gibson, styling; Melanesia Hunter, makeup artist; Jarad “J-Touch” Reed, hair stylist; Nani Robinson, chief creative officer; Kate Antognini, casting director; Charlie Reader, Natalia Ribeiro, magazine designers; Leiman Chan, printing director; David Golberg, printing manager. Editorial Cabin Edit Dylan Edwards, editor; Carr Schilling, partner; Adam Becht, exec producer; Mary Stasili, Hope Duhaime post producers; Taylor Walsh, additional editor; Connie Chuang, Chris Wronka, assistant editors. Color Aubrey Woodiwiss, colorist. VFX Dara Hamidi, Dennis Kang. Animation James Siewert. 35mm Film Out Metropolis Post. Production Service Company LFR Productions Inc.
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
