Directorial duo rubberband’s latest music video is Lewis Del Mar’s “The Ceiling.” It’s a song that flirts with the idea of descending into madness.
The video posed a interesting creative challenge in light of the pandemic. The work was made with the parameters of quarantining and social distancing. The video spans a single night from sunset to sunrise while the band literally and figuratively moves across the walls of the space.
Production house SMUGGLER handles worldwide representation for rubberband spanning commercials, branded content and music videos.
Credits
Production Company SMUGGLER rubberband, director & creative direction; Elizabeth Doonan, head of music video; Patrick Golan, cinematography; James Siewert, lead animator & art director; Luigi Rossi, producer; Aubry Woodiwiss, color; Briana Bracket, Laurie Adrianopoli, Ale Amato, post; Kao Cheng Kai, 2nd unit cinematographer; Kate Koeller, additional photography; Sarah Penson, 1st AC & associate producer. VFX The Frender/Max Colt
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
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