The directorial duo rubberband–whose production company roost is SMUGGLER–turned out this film for Heron Preston’s collection for Calvin Klein via 138 Productions. Teaming with cinematographer Stuart Winecoff, rubberband captures moments with notables in music, fashion and sports that make them approachable, lending an emotional proximity in an unstaged and unexpected way.
Titled "Manifesto," this is the first in a series of films featuring Nas, Kaia Gerber, Lil Uzi Vert, Stevie Williams, Jordan Alexander, Sabrina Fuentes, Pedro Cavaliere, Joe Holder and Ashley Graham.
Credits
Client Calvin Klein Cedric Murac, EVP, global creative; Ben Keren, SVP, creative; Korey Vincent, creative director; Reginald Dankwa, manager, content creative; Vasoula Barbagiannis, SVP, fashion director; Natalie Bergh, director, Fashion Office; Leila Thurtell, e-commerce director, Fashion Office; Carrie Provenzano, VP, executive producer; Dina Chappo, sr. director, integrated production; Tricia VanGessel, sr. integrated production; CJ Trahan, post producer; Srenica Munthree, SVP, global talent relations; Tyler Jackson, manager, global communications + influence Production rubberband, directors; Stuart Winecoff, DP; Luigi Rossi, producer; Matthew Smith, 1st AD; Josh Sondock, production supervisor; Sasha Abed, production coordinator; Patrick Southern, sound. Production 138 Productions Simon Malivindi, exec producer; Miles Sobieski, unit manager; Leo Becerra wardrobe coordinator; Francis McKenzie, production coordinator; Andrew Samaha, Victoria Durden, location managers. Postproduction Armen Harootun, editor; Aubrey Woodiwiss, colorist. Finishing Carbon VFX Sound Design/Mix Mike Regan Music Supervision Little Ears Music Maxwell Gosling Art Lauren Nikrooz, production designer; Kelly Cipriano, art coordinator; Lui Kobashi, set decorator; Eugene Choi, Parker Redford, leadman; CJ Somavia, Kevin Murphy, props; Alistair McKimm, stylist; Madison Matusich, Milton Dixon, DeVante Rollins, styling assistants; Martin Kheen, Anna Ouklova, tailors; Marcelo Gutierrez, makeup artist; Jawara, hair stylist. Still Photography Renell Medrano, photographer; Hye-Young Kim, producer.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
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