The directorial duo rubberband–whose production company roost is SMUGGLER–turned out this film for Heron Preston’s collection for Calvin Klein via 138 Productions. Teaming with cinematographer Stuart Winecoff, rubberband captures moments with notables in music, fashion and sports that make them approachable, lending an emotional proximity in an unstaged and unexpected way.
Titled "Manifesto," this is the first in a series of films featuring Nas, Kaia Gerber, Lil Uzi Vert, Stevie Williams, Jordan Alexander, Sabrina Fuentes, Pedro Cavaliere, Joe Holder and Ashley Graham.
CreditsClient Calvin Klein Cedric Murac, EVP, global creative; Ben Keren, SVP, creative; Korey Vincent, creative director; Reginald Dankwa, manager, content creative; Vasoula Barbagiannis, SVP, fashion director; Natalie Bergh, director, Fashion Office; Leila Thurtell, e-commerce director, Fashion Office; Carrie Provenzano, VP, executive producer; Dina Chappo, sr. director, integrated production; Tricia VanGessel, sr. integrated production; CJ Trahan, post producer; Srenica Munthree, SVP, global talent relations; Tyler Jackson, manager, global communications + influence Production rubberband, directors; Stuart Winecoff, DP; Luigi Rossi, producer; Matthew Smith, 1st AD; Josh Sondock, production supervisor; Sasha Abed, production coordinator; Patrick Southern, sound. Production 138 Productions Simon Malivindi, exec producer; Miles Sobieski, unit manager; Leo Becerra wardrobe coordinator; Francis McKenzie, production coordinator; Andrew Samaha, Victoria Durden, location managers. Postproduction Armen Harootun, editor; Aubrey Woodiwiss, colorist. Finishing Carbon VFX Sound Design/Mix Mike Regan Music Supervision Little Ears Music Maxwell Gosling Art Lauren Nikrooz, production designer; Kelly Cipriano, art coordinator; Lui Kobashi, set decorator; Eugene Choi, Parker Redford, leadman; CJ Somavia, Kevin Murphy, props; Alistair McKimm, stylist; Madison Matusich, Milton Dixon, DeVante Rollins, styling assistants; Martin Kheen, Anna Ouklova, tailors; Marcelo Gutierrez, makeup artist; Jawara, hair stylist. Still Photography Renell Medrano, photographer; Hye-Young Kim, producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More