The directorial duo rubberband–whose production company roost is SMUGGLER–turned out this film for Heron Preston’s collection for Calvin Klein via 138 Productions. Teaming with cinematographer Stuart Winecoff, rubberband captures moments with notables in music, fashion and sports that make them approachable, lending an emotional proximity in an unstaged and unexpected way.
Titled "Manifesto," this is the first in a series of films featuring Nas, Kaia Gerber, Lil Uzi Vert, Stevie Williams, Jordan Alexander, Sabrina Fuentes, Pedro Cavaliere, Joe Holder and Ashley Graham.
Credits
Client Calvin Klein Cedric Murac, EVP, global creative; Ben Keren, SVP, creative; Korey Vincent, creative director; Reginald Dankwa, manager, content creative; Vasoula Barbagiannis, SVP, fashion director; Natalie Bergh, director, Fashion Office; Leila Thurtell, e-commerce director, Fashion Office; Carrie Provenzano, VP, executive producer; Dina Chappo, sr. director, integrated production; Tricia VanGessel, sr. integrated production; CJ Trahan, post producer; Srenica Munthree, SVP, global talent relations; Tyler Jackson, manager, global communications + influence Production rubberband, directors; Stuart Winecoff, DP; Luigi Rossi, producer; Matthew Smith, 1st AD; Josh Sondock, production supervisor; Sasha Abed, production coordinator; Patrick Southern, sound. Production 138 Productions Simon Malivindi, exec producer; Miles Sobieski, unit manager; Leo Becerra wardrobe coordinator; Francis McKenzie, production coordinator; Andrew Samaha, Victoria Durden, location managers. Postproduction Armen Harootun, editor; Aubrey Woodiwiss, colorist. Finishing Carbon VFX Sound Design/Mix Mike Regan Music Supervision Little Ears Music Maxwell Gosling Art Lauren Nikrooz, production designer; Kelly Cipriano, art coordinator; Lui Kobashi, set decorator; Eugene Choi, Parker Redford, leadman; CJ Somavia, Kevin Murphy, props; Alistair McKimm, stylist; Madison Matusich, Milton Dixon, DeVante Rollins, styling assistants; Martin Kheen, Anna Ouklova, tailors; Marcelo Gutierrez, makeup artist; Jawara, hair stylist. Still Photography Renell Medrano, photographer; Hye-Young Kim, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
