The directorial duo rubberband–whose production company roost is SMUGGLER–turned out this film for Heron Preston’s collection for Calvin Klein via 138 Productions. Teaming with cinematographer Stuart Winecoff, rubberband captures moments with notables in music, fashion and sports that make them approachable, lending an emotional proximity in an unstaged and unexpected way.
Titled "Manifesto," this is the first in a series of films featuring Nas, Kaia Gerber, Lil Uzi Vert, Stevie Williams, Jordan Alexander, Sabrina Fuentes, Pedro Cavaliere, Joe Holder and Ashley Graham.
Credits
Client Calvin Klein Cedric Murac, EVP, global creative; Ben Keren, SVP, creative; Korey Vincent, creative director; Reginald Dankwa, manager, content creative; Vasoula Barbagiannis, SVP, fashion director; Natalie Bergh, director, Fashion Office; Leila Thurtell, e-commerce director, Fashion Office; Carrie Provenzano, VP, executive producer; Dina Chappo, sr. director, integrated production; Tricia VanGessel, sr. integrated production; CJ Trahan, post producer; Srenica Munthree, SVP, global talent relations; Tyler Jackson, manager, global communications + influence Production rubberband, directors; Stuart Winecoff, DP; Luigi Rossi, producer; Matthew Smith, 1st AD; Josh Sondock, production supervisor; Sasha Abed, production coordinator; Patrick Southern, sound. Production 138 Productions Simon Malivindi, exec producer; Miles Sobieski, unit manager; Leo Becerra wardrobe coordinator; Francis McKenzie, production coordinator; Andrew Samaha, Victoria Durden, location managers. Postproduction Armen Harootun, editor; Aubrey Woodiwiss, colorist. Finishing Carbon VFX Sound Design/Mix Mike Regan Music Supervision Little Ears Music Maxwell Gosling Art Lauren Nikrooz, production designer; Kelly Cipriano, art coordinator; Lui Kobashi, set decorator; Eugene Choi, Parker Redford, leadman; CJ Somavia, Kevin Murphy, props; Alistair McKimm, stylist; Madison Matusich, Milton Dixon, DeVante Rollins, styling assistants; Martin Kheen, Anna Ouklova, tailors; Marcelo Gutierrez, makeup artist; Jawara, hair stylist. Still Photography Renell Medrano, photographer; Hye-Young Kim, producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
