Never before has the storied Halo game franchise allowed its characters to be taken from their fictional sci-fi world and dropped into ours. In a new campaign for the RTS (Real Time Strategy) game, Halo Wars 2, Xbox and 343 Industries partnered with 215MCCANN and director Randy Krallman of Smuggler to do just that.
The campaign imagines its two major characters, the alien giant General Atriox and heroically human Captain Cutter, engaged in a War of Wit–in relatable, real-life comedic situations in which the two use their strategic military minds to fight it out over the ownership of an airplane armrest and the price of a used car.
The latter, titled “The Sale,” has the two larger than life protagonists haggling over the price of a car–General Atriox being the used car salesman, and Captain Cutter as the prospective customer.
The key to victory, as strategy gamers will appreciate: Know your enemy.
The series of films will appear globally in a variety of owned and paid channels (UK broadcast, online and social) with bespoke Snapchat and YouTube bumper executions that tease the films. The 215 team even partnered with the real-life car dealership in one of the films, arranging for General Atriox to be featured as a somewhat alarming employee on their actual website, further blurring the line between the sci-fi game, marketing, and real worlds.
Client RTS (Real Time Strategy)/Halo Wars 2 Agency 215MCCANN Scott Duchon, chief creative officer; Neil Bruce, creative director; Alper Kologlu, sr. art director; Kyle Davis, copywriter; Brandon Romer, executive producer; Sarah Sweeney, producer; Brian Wakabayashi, director of strategy; Ryan Ouyoumjian, brand strategist. Production Smuggler Randy Krallman director; Patrick Milling Smith, Brian Carmody, Shannon Jones, exec producers; Andrew Colon, COO; Ian Blain, line producer; Darko Suvak, DP. VFX Electric Theatre Collective (ETC), Santa Monica, Calif. Kate Hitchings, exec producer; Scott Boyajan, producer; Eric Mason, lead Flame; Gretchen Capatan, Kevin Jones, Dave Damant, 2D artists; Adam Singer, graphic animation. (Toolbox: Flame, Nuke, After Effects). Editorial Cartel Andy McGraw, editor; Matt Berardi, assistant editor; Meagen Carroll, head of production; Lauren Bleiweiss, exec producer; Marc Altshuler, managing director. Telecine Company 3 Dave Hussey, colorist; Ashley McKim, exec producer; Liza Kerlin, color producer; Jim Harmon, color assistant. Sound Design Brian Emrich, sound designer. Audio Post Lime Studios Jeff Malen, mixer; Susie Boyajan, exec producer
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More