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    Smuggler’s Randy Krallman Directs Tongue-In-Cheek “War of Wits” For Halo 2, 215MCCANN

    By SHOOTUpdated:No Comments2759 Views

    Never before has the storied Halo game franchise allowed its characters to be taken from their fictional sci-fi world and dropped into ours. In a new campaign for the RTS (Real Time Strategy) game, Halo Wars 2, Xbox and 343 Industries partnered with 215MCCANN and director Randy Krallman of Smuggler to do just that.
     
    The campaign imagines its two major characters, the alien giant General Atriox and heroically human Captain Cutter, engaged in a War of Wit–in relatable, real-life comedic situations in which the two use their strategic military minds to fight it out over the ownership of an airplane armrest and the price of a used car.

    The latter, titled “The Sale,” has the two larger than life protagonists haggling over the price of a car–General Atriox being the used car salesman, and Captain Cutter as the prospective customer.
     
    The key to victory, as strategy gamers will appreciate: Know your enemy. 
     
    The series of films will appear globally in a variety of owned and paid channels (UK broadcast, online and social) with bespoke Snapchat and YouTube bumper executions that tease the films. The 215 team even partnered with the real-life car dealership in one of the films, arranging for General Atriox to be featured as a somewhat alarming employee on their actual website, further blurring the line between the sci-fi game, marketing, and real worlds.

    Credits

    Client RTS (Real Time Strategy)/Halo Wars 2 Agency 215MCCANN Scott Duchon, chief creative officer; Neil Bruce, creative director; Alper Kologlu, sr. art director; Kyle Davis, copywriter; Brandon Romer, executive producer; Sarah Sweeney, producer; Brian Wakabayashi, director of strategy; Ryan Ouyoumjian, brand strategist. Production Smuggler Randy Krallman director; Patrick Milling Smith, Brian Carmody, Shannon Jones, exec producers; Andrew Colon, COO; Ian Blain, line producer; Darko Suvak, DP. VFX  Electric Theatre Collective (ETC), Santa Monica, Calif. Kate Hitchings, exec producer; Scott Boyajan, producer; Eric Mason, lead Flame; Gretchen Capatan, Kevin Jones, Dave Damant, 2D artists; Adam Singer, graphic animation. (Toolbox: Flame, Nuke, After Effects). Editorial Cartel Andy McGraw, editor; Matt Berardi, assistant editor; Meagen Carroll, head of production; Lauren Bleiweiss, exec producer; Marc Altshuler, managing director. Telecine Company 3 Dave Hussey, colorist; Ashley McKim, exec producer; Liza Kerlin, color producer; Jim Harmon, color assistant. Sound Design Brian Emrich, sound designer. Audio Post Lime Studios Jeff Malen, mixer; Susie Boyajan, exec producer

    Genre:Comedy
    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:215MCCANNRandy KrallmanSmuggler



    Ad Council and McCann NY Lend An Ear, Show That “Listening Is A Form Of Love”

    Friday, December 20, 2024

    Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.

    The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.

    The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.

    There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.

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