Director Guy Shelmerdine of SMUGGLER directed this UberEats spot bringing Patrick Stewart and Mark Hamill together for a Star Trek vs. Star Wars face-off. Set in an empty, foreboding warehouse, the confrontation between Hamill and Stewart unfolds as they dramatically read their food orders. The back and forth between them is then interrupted by a delivery of their meals by UberEats.
DP Edu Grau lensed the spot, titled “Showdown,” which came from agency Special Group.
Client UberEats Agency Special Group Julian Schreiber, Tom Martin, executive creative directors; Stuart Brown, Jon Marshall, creative directors; Esther Perls, producer. Production SMUGGLER Guy Shelmerdine, director; Patrick Milling Smith, Brian Carmody, Allison Kunzman, exec producers; Donald Taylor, producer; Edu Grau, DP; Thomas Hartman, production designer. Editorial Cartel Andy McGraw, editor. Post/VFX Parliament VFX Color MPC Dimitri Zola, colorist.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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